IT Services Costs, Metrics, Benchmarking and Marketing 9780130191953, 0130191957

Internet Marketing Metrics

Internet Marketing Metrics - Discover The 8 Most Important Metrics In Your Online Business So You Can Ensure You'll

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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness [2 ed.] 0749468971, 9780749468972

It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how mark

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Key Marketing Metrics 9780134085968, 9781292212470, 9781292212487, 9781292212494

314 6 31MB Read more

Services Marketing 8189473530, 9788189473532

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Marketing Metrics: 50+ Metrics Every Executive Should Master [1 ed.] 0131873709, 9780131873704, 9780132055079

442 17 2MB Read more

Marketing metrics: 50+ metrics every executive should master [12th printing ed.] 0131873709, 9780131873704

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In

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Software Metrics: Best Practices for Successful It Management 1931332266, 9781931332262

If you have any responsibility for applying measurement to IT Application Development, Application Support or Outsourced

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Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

715 142 2MB Read more

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [1 ed.] 0470504544, 9780470504543

Praise for Data-Driven Marketing"To paraphrase the old adage: 'Half of marketing dollars are effective, we jus

732 62 4MB Read more

Services Marketing Management, Third Edition (Services Marketing Management) [3 ed.] 0750666749, 9780750666749, 9780080493060

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and

483 50 2MB Read more