Key Marketing Metrics 9780134085968, 9781292212470, 9781292212487, 9781292212494

Internet Marketing Metrics

Internet Marketing Metrics - Discover The 8 Most Important Metrics In Your Online Business So You Can Ensure You'll

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Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed. [First ed.] 9780273722038, 0273722034

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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness [2 ed.] 0749468971, 9780749468972

It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how mark

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Marketing Metrics: 50+ Metrics Every Executive Should Master [1 ed.] 0131873709, 9780131873704, 9780132055079

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Marketing metrics: 50+ metrics every executive should master [12th printing ed.] 0131873709, 9780131873704

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In

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IT Services Costs, Metrics, Benchmarking and Marketing 9780130191953, 0130191957

Unleashing the Power of Integrated Service DeliveryHarris Kern's Enterprise Computing Institute Solutions for IT Pr

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [1 ed.] 0470504544, 9780470504543

Praise for Data-Driven Marketing"To paraphrase the old adage: 'Half of marketing dollars are effective, we jus

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Key Marketing Skills [1st edition] 9780749433550, 0749433558

This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is tr

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Key Concepts in Marketing 1847874983, 9781847874986

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of m

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Marketing in a Nutshell: Key concepts for non-specialists

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