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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and
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your bottom line.Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement
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Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especiall
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Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial cr
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Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has
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Unleashing the Power of Integrated Service DeliveryHarris Kern's Enterprise Computing Institute Solutions for IT Pr
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In t
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With the rapid development of information and communication technology and increasingly intense competition with other o
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Mar
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