397 11 215KB
English Pages 250 [364] Year 2009
Report DMCA / Copyright
DOWNLOAD PDF FILE
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and
716 142 2MB Read more
483 50 2MB Read more
your bottom line.Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement
427 91 1MB Read more
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especiall
3,069 236 44MB Read more
This book would enable students, academics and practitioners to develop a thorough understanding on how to address servi
123 85 3MB Read more
This text has been substantially updated to cover all the most recent developments in services marketing, such as techno
563 123 1MB Read more
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has
570 15 2MB Read more
Unleashing the Power of Integrated Service DeliveryHarris Kern's Enterprise Computing Institute Solutions for IT Pr
363 90 1MB Read more
With the rapid development of information and communication technology and increasingly intense competition with other o
158 15 4MB Read more
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Mar
369 93 116MB Read more