Global Advertising, Attitudes, and Audiences 9781136933639, 9780415875974

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English Pages 183 Year 2010

Global Advertising, Attitudes, and Audiences
9781136933639, 9780415875974

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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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This book is based on a mixed-method, longitudinal study of the transmission, production, and reception of Spanish- and

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The book aims to establish the concept of attitudes as more central to the study of minority and majority languages. The

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of

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Shakespeare: Actors and Audiences brings together the voices of those who make productions of Shakespeare come to life.

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How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive

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Authors, Audiences, and Old English Verse re-examines the Anglo-Saxon poetic tradition from the eighth to the eleventh c

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A history of the reception of Chinese painting from the sixteenth century to the present What is Chinese painting? When

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and gl

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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