Global Advertising, Attitudes, and Audiences 9781136933639, 9780415875974

218 78 680KB

English Pages 183 Year 2010

Global Advertising, Attitudes, and Audiences
9781136933639, 9780415875974

0 0 0
Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

201 128 1MB Read more

This book is based on a mixed-method, longitudinal study of the transmission, production, and reception of Spanish- and

110 69 Read more

The book aims to establish the concept of attitudes as more central to the study of minority and majority languages. The

371 88 16MB Read more

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of

150 35 5MB Read more

Shakespeare: Actors and Audiences brings together the voices of those who make productions of Shakespeare come to life.

172 80 7MB Read more

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive

149 73 19MB Read more

Authors, Audiences, and Old English Verse re-examines the Anglo-Saxon poetic tradition from the eighth to the eleventh c

139 15 658KB Read more

A history of the reception of Chinese painting from the sixteenth century to the present What is Chinese painting? When

107 100 21MB Read more

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and gl

980 79 2MB Read more

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

160 93 2MB Read more