Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 9783319907079, 9783319907062, 3319907077

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and ad

125 54 849KB

English Pages 188 Year 2018

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
 9783319907079, 9783319907062, 3319907077

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
Recommend Papers