Fashion Film: Art and Advertising in the Digital Age 0857856669, 9780857856661

223 27 6MB

English Pages 240 Year 2019

Fashion Film: Art and Advertising in the Digital Age
0857856669, 9780857856661

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The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual co

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is a film that became a media event and a cultural icon because it inadvertently short-circuited the distance that is su

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Machine learning and automation are disrupting every industry—Advertising is no exception. The modern digital advertisin

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There are a number of people that I would like to thank for helping me get this book off the ground. In the early stages

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Combining transnationalism and exoticism, transorientalism is the new orientalism of the age of globalization. With its

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