Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 9783319907079, 9783319907062, 3319907077

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and ad

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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
 9783319907079, 9783319907062, 3319907077

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