The Political Campaign Desk Reference: A Guide for campaign managers, professionals and candidates running for office
Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahea
362 85 599KB
English Pages 278 Year 2012
Table of contents :
Chapter 1: Getting started --
Chapter 2: Building the Team --
Chapter 3: Message and Strategy --
Chapter 4: The Campaign Plan --
Chapter 5: Fundraising --
Chapter 6: Defining the Candidate and Opponent --
Chapter 7: Message Delivery --
Chapter 8: Grassroots and Internet Campaigning --
Chapter 9: Nuts and Bolts --
Appendices. Appendix A: Sample campaign plan --
Appendix B: Sample prospect letter --
Appendix C: Sample remittance envelope --
Appendix D: Sample press releases --
Appendix E: Sample media advisory --
Appendix F: Sample talent release form --
Appendix G: Sample television scripts --
Appendix H: Sample radio scripts --
Appendix I: Effective and ineffective campaign literature --
Appendix J: Effective and ineffective direct mail --
Appendix K: Sample letter requesting public information --
Appendix L: Sample fundraising script --
Appendix M: Sample phone scripts --
Advocacy.
Chapter 1: Getting started --
Chapter 2: Building the Team --
Chapter 3: Message and Strategy --
Chapter 4: The Campaign Plan --
Chapter 5: Fundraising --
Chapter 6: Defining the Candidate and Opponent --
Chapter 7: Message Delivery --
Chapter 8: Grassroots and Internet Campaigning --
Chapter 9: Nuts and Bolts --
Appendices. Appendix A: Sample campaign plan --
Appendix B: Sample prospect letter --
Appendix C: Sample remittance envelope --
Appendix D: Sample press releases --
Appendix E: Sample media advisory --
Appendix F: Sample talent release form --
Appendix G: Sample television scripts --
Appendix H: Sample radio scripts --
Appendix I: Effective and ineffective campaign literature --
Appendix J: Effective and ineffective direct mail --
Appendix K: Sample letter requesting public information --
Appendix L: Sample fundraising script --
Appendix M: Sample phone scripts --
Advocacy.
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