The Life of Z : Understanding the Digital Pre-Teen and Adolescent Generation [1 ed.] 9789353882266, 9789353882259

Born Digital: Understanding the First Generation of Digital Natives [Hardcover ed.] 0465005152, 9780465005154

"The first generation of "Digital Natives" - children who were born into and raised in the digital world

289 10 450KB Read more

Meet Generation Z: Understanding and Reaching the New Post-Christian World 1493406434, 9781493406432

Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US popula

277 56 6MB Read more

Millennials, Generation Z and the Future of Tourism 9781845417628

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining to

163 52 1MB Read more

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 9780749469689, 9780749471026, 9780749471033, 2014013409

Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and ag

465 114 7MB Read more

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 0749453893, 9780749453893

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses,

467 83 1MB Read more

Z Generation 9781787389281

176 30 1MB Read more

Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry 303070694X, 9783030706944

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generatio

119 115 5MB Read more

Understanding This Chinese Generation

115 20 556KB Read more

Managing Generation Z: How to Recruit, Onboard, Develop, and Retain the Newest Generation in the Workplace 9781610353809

Expert advice on attracting, training, managing, retaining, and succeeding with America's newest generation of hard

115 20 2MB Read more

Aging and the Digital Life Course 9781782386926

Across the life course, new forms of community, ways of keeping in contact, and practices for engaging in work, healthca

169 116 1MB Read more