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Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and ag
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses,
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Die Generation Z unterscheidet sich von den vorhergehenden Generationen in Werten, Einstellungen und Verhalten wie kaum
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Looks at the evolution of digital piracy, discusses how major players in the entertainment industries are working to pro
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Die Interviewstudie fokussiert die zielgruppenspezifische Akzeptanz von Marketing- und Kommunikationstrends. Im Zentrum
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The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introduction to the ra
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A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement acr
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This book is the first to define and describe ‘social news’, a new kind of journalism emerging in response to social med
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Not Born Digital addresses from multiple perspectives – ethical, historical, psychological, conceptual, aesthetic – the
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This fully revised and updated second edition of Understanding Digital Libraries focuses on the challenges faced by both
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