Born Digital: Understanding the First Generation of Digital Natives [Hardcover ed.] 0465005152, 9780465005154

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 9780749469689, 9780749471026, 9780749471033, 2014013409

Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and ag

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 0749453893, 9780749453893

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses,

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Marketingkommunikation mit der Generation Z : Erfolgsfaktoren für das Marketing mit Digital Natives [1. Aufl.] 9783658308216, 9783658308223

Die Generation Z unterscheidet sich von den vorhergehenden Generationen in Werten, Einstellungen und Verhalten wie kaum

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Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives [1. Aufl.] 9783658308476, 9783658308483

Die Interviewstudie fokussiert die zielgruppenspezifische Akzeptanz von Marketing- und Kommunikationstrends. Im Zentrum

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Understanding Digital Games 9781412900348, 1412900344

The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introduction to the ra

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The Life of Z : Understanding the Digital Pre-Teen and Adolescent Generation [1 ed.] 9789353882266, 9789353882259

A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement acr

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Not Born Digital: Poetics, Print Literacy, New Media 1501316729, 9781501316722

Not Born Digital addresses from multiple perspectives – ethical, historical, psychological, conceptual, aesthetic – the

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Understanding digital signal processing 9789811049613, 9789811049620

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Understanding Digital Libraries [2nd ed] 9781558609242, 1558609245

This fully revised and updated second edition of Understanding Digital Libraries focuses on the challenges faced by both

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The Damned Book of Interviews [First Digital ed.]

Thirty-five authors, Seventeen Artists, Eight Actors and Producers, Thirty-Five Musicians and Producers — One BIG Damned

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