The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance 9781547400515

200 48 14MB

English Pages 266 Year 2018

The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
9781547400515

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Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to

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The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of

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A lively and unconventional exploration of our senses, how they work, what is revealed when they don’t, and how they con

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Manage employee problems, legally and effectively Every workplace has occasional problems with employees. This book is

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A comprehensive history and analysis of Secret Cinema – the leading producer of large-scale immersive experiences in the

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Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer se

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Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce

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The #1 Principle of Sustainable Business Success Is Simpler Than You Think Do the Right Thing is about how any company c

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With more than 500,000 copies in print, Performance Management: Changing Behavior that Drives Organizational Effectivene

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Do you want your workspace to be very productive? Have you ever questioned the rate of staff turnover in your business a

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