Marketing Information Products and Services: A Primer for Librarians and Information Professionals 0889368171, 9780889368170, 9781552503430

309 36 2KB

English Pages 480 Year 2000

Marketing Information Products and Services: A Primer for Librarians and Information Professionals
0889368171, 9780889368170, 9781552503430

0 0 0
Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up

This comprehensive primer introduces information technology topics foundational to many services offered in today's

107 28 1MB Read more

Library, information and knowledge professionals are often at the front line of managing and monitoring their organisati

152 110 2MB Read more

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they cre

125 67 2MB Read more

Data-Driven Decisions: A Practical Toolkit for Library and Information Professionals is a simple, jargon-free guide to u

138 56 4MB Read more

"Big data," as it has become known in business and information technology circles, has the potential to improv

132 21 32MB Read more

Autoethnography for Librarians and Information Scientists illustrates that autoethnography is a rich qualitative researc

306 7 16MB Read more

With the rapid development of information and communication technology and increasingly intense competition with other o

158 15 4MB Read more

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In t

159 30 1MB Read more

This edited collection explores critical literacy theory and provides practical guidance to how it can be taught and app

142 52 727KB Read more

Practical Ontologies for Information Professionals provides an accessible introduction and exploration of ontologies and

159 53 3MB Read more