Marketing [2nd ed.] 0-07-006879-8

Marketing [2nd ed.] 0-13-016387-2

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Internationales Marketing für Ingenieure [2nd, completely revised ed.] 9783110355017, 9783110355000

In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entr

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Retail marketing & management [2nd ed] 0273655116, 9780273655114

The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts a

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Services Marketing: Text and Cases [2nd ed.] 0333777921, 9780333777923

This text has been substantially updated to cover all the most recent developments in services marketing, such as techno

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Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) [2 ed.] 0789743213, 9780789743213

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Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition-May 2010) [2 ed.] 0789743213, 9780789743213

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!   In this completely revi

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) [2nd ed.] 0750648392, 9780750648394, 9780585459783

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A Practical Guide to Integrated Marketing Communications (Marketing in Action) [2nd edition] 9780749415204, 0749415207

The successful integration of all aspects of marketing communications around one core positioning for a company or brand

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Facebook Marketing: Designing Your Next Marketing Campaign [2nd edition] 9780789743213, 0789743213

Filled with case studies on how a business can use Facebook to market its products and services, this book provides spec

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Marketing Research: Within a Changing Information Environment (McGraw-Hill Irwin Series in Marketing) [2nd Ed] 0072467576, 9780072467574

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