International Marketing (RLE International Business) : A Strategic Approach to World Markets 9781135133665, 9780415643368

225 80 4MB

English Pages 313 Year 2012

International Marketing (RLE International Business) : A Strategic Approach to World Markets
9781135133665, 9780415643368

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This book is a basic text for international marketing courses. It introduces the different elements of the international

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International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Econo

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The focus of the book is understanding international influences that affect international business, and relevant aspects

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Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marke

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This book considers the question of the impact of multinationals on Sweden. Based on extensive original research the boo

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This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has

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This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationa

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Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prom

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Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertain

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This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketin

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