International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

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Corporate Sustainability in Times of Virus Crises 9811990786, 9789811990786

This book analyses the effect of biological risk on business and management by considering case studies from Malaysia, L

148 41 7MB Read more

Corporate Sustainability in Times of Virus Crises 9789811990793, 9789811990786, 9811990794

This book analyses the effect of biological risk on business and management by considering case studies from Malaysia, L

134 26 13MB Read more

Sustainability in Ruminant Livestock: management and marketing 9789813343429, 9789813343436

381 101 5MB Read more

International Dictionary of Marketing 0749435321

Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, pract

660 41 1MB Read more

Shaping Smart Mobility Futures: Governance and Policy Instruments in Times of Sustainability Transitions 1839826517, 9781839826511

Smart mobility includes automation, shared mobility services and other new forms of mobility made possible by digital te

196 9 13MB Read more

Marketing Through Turbulent Times 0230237304, 9780230237308

At some time in the future the recession will end. But what will happen then? How will customers respond to organization

415 21 527KB Read more

Introduction to International Marketing (Marketing in Action) 0749422467, 9780749422462

This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples whic

542 100 560KB Read more

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability 9781119835431

212 85 16MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

114 48 574KB Read more