Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Consumers, Society and Marketing : A Sustainability Perspective 9783031393587, 9783031393594

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

112 64 4MB Read more

Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science [1 ed.] 0367553635, 9780367553630

"... an important intervention in the conversation around social and ecological sustainability that draws on both m

628 32 20MB Read more

Connecting With Consumers: Marketing For New Marketplace Realities

1,056 6 3MB Read more

Hispanic Marketing: A Cultural Perspective 0750679034, 9780750679039, 9781423726173

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in

406 159 3MB Read more

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

102 0 48MB Read more

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability 9781119835431

212 85 16MB Read more

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

142 68 6MB Read more

Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) [1st Ed.] 0415416698, 9780415416696, 9780203932995

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a syste

416 23 72KB Read more

Sustainability in Ruminant Livestock: management and marketing 9789813343429, 9789813343436

381 101 5MB Read more

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z 2020035193, 2020035194, 9780367820923, 9780367820947, 9781003013532

333 21 4MB Read more