Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love 9780730383642, 0730383644
Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation
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Table of contents :
Innovator’s Playbook: How to create great products, services & experiences that your customers will love!
Contents
My journey of discovery to innovation flow
My journey
17 years later …
What’s all this noise about design?
Design takes over
Jumping to solutions
Why do they jump?
Integrating the new design methods to improve innovation success rates
Design thinking
Business Model Generation
Lean Startup
Agile Development
1 Get Started
Preparing your team
Team makeup
Team performance
Defining the challenge and planning the project
Project kick-off workshop
The innovation opportunity
Make it defined and engaging
Write up final project challenge and brief
Designing a physical space
Wall space
Permanency
Plenary space
2 Discover
1. Conducting a knowledge review
2. Doing fresh empathy research
Extreme customers
Deprivation and disruption
Multiple Sources Framework
Be the customer
Be with the customer
Learn about the customer
Customer immersion
3. Distilling key observations and findings
3 Distill insights
What do I mean by ‘insight’?
Insight generation method
1. Story tell
2. Synthesise
3. Prioritise
4. Craft
5. Test and check
An example insight generation workshop plan
4a Ideate: Incubate & create
Incubation
1. Build a firm understanding of the problem
2. Prime your brain
3. Get into a creative or incubative state
Boosting creativity
Creativity blocker 1: beliefs
Creativity blocker 2: behaviours
Creativity blocker 3: the brain
Creativity blocker 4: state
Creativity blocker 5: space
4b Ideate: Idea generation workshops
Prepare
1. Involve the right people at the right time
2. Circulate the creative briefs
3. Develop your creative stimulus
4. Design and set up your space for the session
5. Find your facilitator
Workshop
Set the scene
First burst
Idea sprints
Creative exercise gallery
Harvest
Idea canvas
Showcase your top ideas
Post-workshop debrief and prioritisation
5a Experiment: Desirability
Prototype
Concept boards
Storyboard
Roleplay
Physical prototypes
Test and learn
Focus groups
Debrief
5b Experiment: Feasibility and viability
Business Model Thinking
The Business Model Canvas
Business Model Canvas versus Lean Canvas
Modified Business Model Canvas
1. Target customer and insight
2. Solution
3. Channels
4. Customer relationships
5. Revenue streams
6. Key activities
7. Key resources
8. Key partnerships
9. Cost structure
Business Model Design
Step 1: Create a Business Model Canvas
Step 2: Identify risks
Step 3: Design experiments
Step 4: Prototype and test
Step 5: Capture learnings
Iterate
Next steps
Over to you — your journey to innovation flow
A repeatable method for innovation success
When and where to apply it
How long does it take?
What’s next?
About the author
Index
EULA
Innovator’s Playbook: How to create great products, services & experiences that your customers will love!
Contents
My journey of discovery to innovation flow
My journey
17 years later …
What’s all this noise about design?
Design takes over
Jumping to solutions
Why do they jump?
Integrating the new design methods to improve innovation success rates
Design thinking
Business Model Generation
Lean Startup
Agile Development
1 Get Started
Preparing your team
Team makeup
Team performance
Defining the challenge and planning the project
Project kick-off workshop
The innovation opportunity
Make it defined and engaging
Write up final project challenge and brief
Designing a physical space
Wall space
Permanency
Plenary space
2 Discover
1. Conducting a knowledge review
2. Doing fresh empathy research
Extreme customers
Deprivation and disruption
Multiple Sources Framework
Be the customer
Be with the customer
Learn about the customer
Customer immersion
3. Distilling key observations and findings
3 Distill insights
What do I mean by ‘insight’?
Insight generation method
1. Story tell
2. Synthesise
3. Prioritise
4. Craft
5. Test and check
An example insight generation workshop plan
4a Ideate: Incubate & create
Incubation
1. Build a firm understanding of the problem
2. Prime your brain
3. Get into a creative or incubative state
Boosting creativity
Creativity blocker 1: beliefs
Creativity blocker 2: behaviours
Creativity blocker 3: the brain
Creativity blocker 4: state
Creativity blocker 5: space
4b Ideate: Idea generation workshops
Prepare
1. Involve the right people at the right time
2. Circulate the creative briefs
3. Develop your creative stimulus
4. Design and set up your space for the session
5. Find your facilitator
Workshop
Set the scene
First burst
Idea sprints
Creative exercise gallery
Harvest
Idea canvas
Showcase your top ideas
Post-workshop debrief and prioritisation
5a Experiment: Desirability
Prototype
Concept boards
Storyboard
Roleplay
Physical prototypes
Test and learn
Focus groups
Debrief
5b Experiment: Feasibility and viability
Business Model Thinking
The Business Model Canvas
Business Model Canvas versus Lean Canvas
Modified Business Model Canvas
1. Target customer and insight
2. Solution
3. Channels
4. Customer relationships
5. Revenue streams
6. Key activities
7. Key resources
8. Key partnerships
9. Cost structure
Business Model Design
Step 1: Create a Business Model Canvas
Step 2: Identify risks
Step 3: Design experiments
Step 4: Prototype and test
Step 5: Capture learnings
Iterate
Next steps
Over to you — your journey to innovation flow
A repeatable method for innovation success
When and where to apply it
How long does it take?
What’s next?
About the author
Index
EULA
- Author / Uploaded
- Nathan Baird
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