235 50 11MB
English Pages 333 Year 2005
Report DMCA / Copyright
DOWNLOAD EPUB FILE
567 26 36MB Read more
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by t
122 72 4MB Read more
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scie
2,591 222 11MB Read more
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growt
115 35 3MB Read more
This book brings together established and emerging international scholars to provide systematic reviews and illustrative
130 80 2MB Read more
The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavi
106 63 19MB Read more
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising
538 15 2KB Read more
130 67 54MB Read more
Design and implement successful Web-based courses! This wide-ranging book discusses both the micro and macro aspects of
169 73 12MB Read more
Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and ant
115 65 33MB Read more