Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America [1 ed.] 9780812204872, 9780812222265

240 76 1MB

English Pages 233 Year 2013

Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America [1 ed.]
9780812204872, 9780812222265

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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to

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A mediados del siglo xx, muchos ejecutivos de marketing intentaron responder esta pregunta recurriendo a las teorías de

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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

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Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential

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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

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Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, te

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Professional writers may earn a tidy living for their work, but they seldom own their writing. Catherine Fisk traces the

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The phenomena of motivation cannot be studied separately as an independent research topic because motivation is highly i

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Welcome to the battle for the heart and soul of humanity. Miles Falcon built his dream; one which offered food, shelter,

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations p

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