215 31 1002KB
Spanish Pages 340 páginas ; 23 cm Year 2015
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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to
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What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by
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Estudiar la diferencia entre propaganda, publicidad e información Identificar las principales cuestiones legales que afe
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Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential
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OS INTERESA SABER QUE: El contenido más honesto de cualquier periódico es la publicidad. Está libre de colores ideológic
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Professional writers may earn a tidy living for their work, but they seldom own their writing. Catherine Fisk traces the
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