Freud en Madison avenue: investigación motivacional y publicidad subliminal en América [1 ed.] 9786078406678, 9786078406722, 6078406671

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America 9780812204872

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to

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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America [1 ed.] 9780812204872, 9780812222265

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by

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Publicidad, promocion y comunicacion integral en marketing

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La publicidad en campañas 9788417814793

Estudiar la diferencia entre propaganda, publicidad e información Identificar las principales cuestiones legales que afe

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A Physicist on Madison Avenue 9781400887101

Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential

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Freud En Paris

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Curiosa publicidad en la prensa de 1880 a 1899

OS INTERESA SABER QUE: El contenido más honesto de cualquier periódico es la publicidad. Está libre de colores ideológic

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Writing for Hire: Unions, Hollywood, and Madison Avenue 9780674973183

Professional writers may earn a tidy living for their work, but they seldom own their writing. Catherine Fisk traces the

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En Espiritu Y En Verdad

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Madison Avenue and the color line: African Americans in the advertising industry 9780812240474, 0812240472, 9780812220605, 0812220609

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in adve

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