Freud en Madison avenue: investigación motivacional y publicidad subliminal en América [1 ed.] 9786078406678, 9786078406722, 6078406671

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America 9780812204872

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to

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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America [1 ed.] 9780812204872, 9780812222265

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by

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Publicidad, promocion y comunicacion integral en marketing

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La publicidad en campañas 9788417814793

Estudiar la diferencia entre propaganda, publicidad e información Identificar las principales cuestiones legales que afe

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A Physicist on Madison Avenue 9781400887101

Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential

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Freud En Paris

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Curiosa publicidad en la prensa de 1880 a 1899

OS INTERESA SABER QUE: El contenido más honesto de cualquier periódico es la publicidad. Está libre de colores ideológic

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Writing for Hire: Unions, Hollywood, and Madison Avenue 9780674973183

Professional writers may earn a tidy living for their work, but they seldom own their writing. Catherine Fisk traces the

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En Espiritu Y En Verdad

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En Espiritu Y Verdad

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