Evidence-Guided: Creating High Impact Products in the Face of Uncertainty 9788409536399
Research shows that most of what we build creates little or no value for our users and the business. To break away from
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English Pages 251 Year 2023
Table of contents :
Contents
Introduction: Why Evidence-Guided?
Test Yourself
Who Is This Book For?
How to Use This Book
Chapter 1:
From Opinions to Evidence
Opinion-Based Development
Evidence-Guided Development
The GIST Model
The Tabbed Inbox
The Elements of GIST
Driving the Change
Takeaways
Chapter 2:
Goals
Evidence-Guided Goals
Choosing the Most Important Outcomes
The North Star Metric
Finding Your North Star Metric
The Most Important Goal
Metrics Trees
Goals Outside Your Metrics Trees
Creating Alignment
Outcomes-Based Leadership
Takeaways
Chapter 3:
Ideas
Most Ideas Are Not Good
The Scientific Method
Keeping Your Ideas in Order
ICE Scores: Evaluating Ideas on Their Own Merit
Impact
Ease
Confidence
Banishing the Battle of Opinions
Choosing among Multiple Ideas
ICE Is Not Enough
Takeaways
Chapter 4:
Steps
Learning and Evidence-Guided Decisions
Steps: The Discovery Engine of GIST
The Chatbot and the Dashboard
Validated Learning
Choosing Steps
Common Challenges with Evidence-Guided Development
From Launch-and-Iterate to Build-Measure-Learn
Takeaways
Chapter 5:
Tasks
The Growing Divide Between Developers and the Business
Building a Shared View of the World
The GIST Board
Managing the GIST Board
Context, Not Requirements
Planning and Executing Steps
Connecting Steps with Agile Development
Getting Everyone on the Same Page
Looking at the Bigger Picture
Takeaways
Chapter 6:
The Evidence-Guided Company
The Story of AcmeInvoice
Product Strategy
Top Metrics and Metrics Trees
Company Goals
The Product Organization: Structure and Goals
Managing Ideas
Managing the Work: Steps, Tasks, and the GIST Board
The Roadmap
Evidence-Guidance in Your Company
Takeaways
Chapter 7:
Scaling GIST
GIST in Startups and Small Businesses
GIST in Scale-ups/Midsize Companies
GIST in Enterprises
Getting Specific
Takeaways
Chapter 8:
GIST Patterns
GIST in Enterprise-Grade Products
GIST in Business-to-Consumer and Business-to-SMB
GIST in Internal Platform/Technology/Services Teams
GIST in Multi-sided Marketplaces/Services
GIST in Physical Products
The Missing Piece
Takeaways
Chapter 9:
Adopting GIST
Common Adoption Challenges
Driving the Change
Meet the Protagonist of this Story
Takeaways
Endnote (and How You Can Help)
What’s Next?
Acknowledgments
About the Author
Contents
Introduction: Why Evidence-Guided?
Test Yourself
Who Is This Book For?
How to Use This Book
Chapter 1:
From Opinions to Evidence
Opinion-Based Development
Evidence-Guided Development
The GIST Model
The Tabbed Inbox
The Elements of GIST
Driving the Change
Takeaways
Chapter 2:
Goals
Evidence-Guided Goals
Choosing the Most Important Outcomes
The North Star Metric
Finding Your North Star Metric
The Most Important Goal
Metrics Trees
Goals Outside Your Metrics Trees
Creating Alignment
Outcomes-Based Leadership
Takeaways
Chapter 3:
Ideas
Most Ideas Are Not Good
The Scientific Method
Keeping Your Ideas in Order
ICE Scores: Evaluating Ideas on Their Own Merit
Impact
Ease
Confidence
Banishing the Battle of Opinions
Choosing among Multiple Ideas
ICE Is Not Enough
Takeaways
Chapter 4:
Steps
Learning and Evidence-Guided Decisions
Steps: The Discovery Engine of GIST
The Chatbot and the Dashboard
Validated Learning
Choosing Steps
Common Challenges with Evidence-Guided Development
From Launch-and-Iterate to Build-Measure-Learn
Takeaways
Chapter 5:
Tasks
The Growing Divide Between Developers and the Business
Building a Shared View of the World
The GIST Board
Managing the GIST Board
Context, Not Requirements
Planning and Executing Steps
Connecting Steps with Agile Development
Getting Everyone on the Same Page
Looking at the Bigger Picture
Takeaways
Chapter 6:
The Evidence-Guided Company
The Story of AcmeInvoice
Product Strategy
Top Metrics and Metrics Trees
Company Goals
The Product Organization: Structure and Goals
Managing Ideas
Managing the Work: Steps, Tasks, and the GIST Board
The Roadmap
Evidence-Guidance in Your Company
Takeaways
Chapter 7:
Scaling GIST
GIST in Startups and Small Businesses
GIST in Scale-ups/Midsize Companies
GIST in Enterprises
Getting Specific
Takeaways
Chapter 8:
GIST Patterns
GIST in Enterprise-Grade Products
GIST in Business-to-Consumer and Business-to-SMB
GIST in Internal Platform/Technology/Services Teams
GIST in Multi-sided Marketplaces/Services
GIST in Physical Products
The Missing Piece
Takeaways
Chapter 9:
Adopting GIST
Common Adoption Challenges
Driving the Change
Meet the Protagonist of this Story
Takeaways
Endnote (and How You Can Help)
What’s Next?
Acknowledgments
About the Author
- Author / Uploaded
- Itamar Gilad
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