Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability 9781119835431

Universities, Entrepreneurial Ecosystems, and Sustainability 9783110670219, 9783110670165

This volume presents theoretical and empirical research on universities and their entrepreneurial ecosystems to better g

158 30 3MB Read more

Universities, Entrepreneurial Ecosystems, and Sustainability 9783110670219, 9783110670165

This volume presents theoretical and empirical research on universities and their entrepreneurial ecosystems to better g

154 90 17MB Read more

Managing with Sense and Sensitivity: Professionalism in Leadership 3031241088, 9783031241086

Managers wrestle daily with emotional leadership challenges because emotions and relationships influence organizational

106 16 4MB Read more

Entrepreneurial Orientation and Strategic Leadership: A Behavioral Approach 3030872998, 9783030872991

This book sits at the intersection of two lines of inquiry of critical importance to management researchers―what are the

111 103 1MB Read more

Entrepreneurial Marketing: Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen 3834905933, 9783834905932

351 23 4MB Read more

Creativity and Data Marketing: A Practical Guide to Data Innovation 9780749477240, 9780749477257

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant tra

99 58 3MB Read more

Entrepreneurial marketing : how to develop customer demand [Third ed.] 9780367445317, 036744531X, 9780367445324, 0367445328

251 20 10MB Read more

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

102 0 48MB Read more

International marketing in times of sustainability and digitalization 9783110772319, 9783110772227

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a cont

142 68 6MB Read more

Consumers, Society and Marketing : A Sustainability Perspective 9783031393594, 9783031393587

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adap

114 48 574KB Read more