Table of contents : Foreword Chapter One: AND SO IT BEGINS Chapter Two: CALIFORNIA DREAMING Chapter Three: WHAT’S IN A NAME? Chapter Four: CHA-CHING Chapter Five: FRANCHISE, FRANCHISE, FRANCHISE Chapter Six: IPO: YES OR NO? Chapter Seven: ROLLERCOASTER Chapter Eight: BOYS TOYS Chapter Nine: BEACH DREAMS Chapter Ten: HAMBURGERS, BABIES, AND ASPEN Chapter Eleven: GUTEN MORGEN Chapter Twelve: FAMILY FROM AFAR Chapter Thirteen: THE CIRCLE OF LIFE Epilogue About the Galardi Group Acknowledgments Photo Credits Index