Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement (Management for Professionals) 9783031307201, 9783031307195, 3031307194

The book complements the current body of knowledge in business-to-business marketing with the experience of many profess

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English Pages 260

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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement (Management for Professionals)
 9783031307201, 9783031307195, 3031307194

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