Conquer Your Rebrand 9781544538
Your brand is the true superpower separating mediocre businesses from category leaders. If you're ready to embark o
314 69 1MB
English Year 2023
Table of contents :
Foreword
Introduction
Part 1
1. Defining Brand
2. When to Rebrand and Measuring ROI
3. Finding Your Agency
Part 1 Takeaways
Part 2
4. Onboarding & Project Management
5. Building Your Internal Project Team
Part 2 Takeaways
Part 3
6. Strategy
7. Communications (Your Verbal Identity)
8. Design (Your Visual Identity)
Part 3 Takeaways
Part 4
9. The Handoff
10. Rollout and Launch
Part 4 Takeaways
Conclusion
Acknowledgments
About the Author
Foreword
Introduction
Part 1
1. Defining Brand
2. When to Rebrand and Measuring ROI
3. Finding Your Agency
Part 1 Takeaways
Part 2
4. Onboarding & Project Management
5. Building Your Internal Project Team
Part 2 Takeaways
Part 3
6. Strategy
7. Communications (Your Verbal Identity)
8. Design (Your Visual Identity)
Part 3 Takeaways
Part 4
9. The Handoff
10. Rollout and Launch
Part 4 Takeaways
Conclusion
Acknowledgments
About the Author
- Author / Uploaded
- Bill Kenney
