Changing the Game : My Career in Collegiate Sports Marketing [1 ed.] 9780813179575, 9780813179551

126 70 11MB

English Pages 297 Year 2020

Changing the Game : My Career in Collegiate Sports Marketing [1 ed.]
9780813179575, 9780813179551

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"Enter the world of unscrupulous sports agents and watch as they bribe unsuspecting student athletes, mismanage the

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The great tradition of collegiate sports in western Pennsylvania told through 50 memorable games When sports fans think

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Kenneth Shropshire describes the franchise warfare that pits city against city in the bidding competition to capture a m

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Have you ever worn clothing with a team logo on it? Have you seen athletes pitching products on TV or in print ads? Have

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisa

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Jack Kramer may be most famous nowadays as a brand of tennis racket, but he has been a tennis presence since World War I

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Esther Newton—a pioneer figure in gay and lesbian studies—tells the compelling and disarming story of her struggle to wr

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During her difficult childhood, Esther Newton recalls that she “became an anti-girl, a girl refusenik, caught between ge

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If there is anything close to a universal game, it is association football, also known as soccer, football, fussball, fú

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