Sports Marketing 9781422285305, 9781422232644, 9781422232729, 2015006712

Working in College Sports 9781422285329, 9781422232644, 9781422232743

With thousands of schools and more than a half-million student-athletes in the United States and Canada, college sports

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Sports Agent 9781422285282, 9781422232644, 9781422232705, 2015007863

Sports is big business, of course, and athletes need expert guides. Sports agents take on that task, helping pro athlete

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Sports Media Relations 9781422285275, 9781422232644, 9781422232699

How do athletes get into the spotlight? Often it is thanks to the expert work of someone just outside the spotlight. Med

173 109 24MB Read more

Sportswriting and Sports Photography 9781422285312, 9781422232644, 9781422232736

You can't see all the games that you love, either live or on TV. But you can read about them and see them afterward

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Sports Arena and Event Management 9781422285244, 9781422232644, 9781422232668

It's a full house for tonight's game . . . the stadium is rocking for a championship contest . . . fans are li

166 92 33MB Read more

Routledge Handbook of Sports Marketing 9781138823518, 9781315742021

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisa

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Sports and City Marketing in European Cities 9781138254824

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Team Sports Marketing [1 ed.] 0750679794, 9780750679794, 9780080468211

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical

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The Marketing Handbook for Sports and Fitness Professionals 9781408195949, 9781408114797

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

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Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) 0750686669, 9780750686662, 9780080942858

399 4 1MB Read more