Building A Career In Product Management: Is There A Logical Path To Success?

Citation preview

Building A Career In

Product Management Is There A Logical Path To Success?

Anup Sheshadri

Copywrite © 2023 by Anup Sheshadri. All rights reserved.

No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher.

For my parents who always say “...do not repeat the mistakes, make new ones…”. For my wife who supports me in crossing my personal limits.

Table of Contents Introduction Why Product Management Role Exist? 1. Ensuring Strategic Direction 2. Representing the Customer 3. Facilitating Communication 4. Making Crucial Decisions 5. Managing Product Lifecycle Who Can Become A Product Manager? 1. Breaking Down Stereotypes 2. Key Qualities of a Successful Product Manager 3. Diverse Paths to Product Management 4. But What If I Have No Relevant Background? How To Acquire Skills Relevant To Product Management? 1. Understanding of Technology 2. Business Acumen 3. User Empathy 4. Data Analysis 5. Leadership and Teamwork 6. Communication and Presentation Skills 7. Problem-solving and Critical Thinking 8. Time Management and Organization 9. Adaptability 10. Passion for Products

2 6 8 9 11 13 15 17 19 20 24 27 28 30 34 37 41 44 47 51 54 57 60

1

Summary 62 Gaining Experience Before Landing The First Product Management Job 64 1. Developing Soft Skills 66 2. Gaining Relevant Hard Skills 69 3. Get Real-World Exposure 72 4. Self-Initiated Projects 75 5. Building a Network 78 Tying It All Together 82 About The Author 89

2

Introduction Is there a logical path to success in building a career in product management?

3

After I graduated from IIT Varanasi (India) in 2009, I took a job as a mining engineer - not data mining, but diamond & iron ore mining. I left this job in 2014 to pursue an MBA at George Washington University (Washington, DC). I gained business knowledge, but I prematurely worked on starting my own travel company, which I had to shut down due to a lack of sufficient funds. Fortunately, my entrepreneurial passion led me to a product management position in an early-stage startup. The startup experience gave me great exposure to product & growth management. Now I’m Head of Product at Routespring, one of the fastest-growing business travel startups in the USA and rated #1 easiest-to-use software on G2.

While my academic and professional background may seem unrelated to my current product management role, was there any logical path for me to get here? Let’s explore!

My Childhood And Academic Journey When I was 10 years old, my father bought a computer to introduce me to Lotus123, which was my first introduction to a software program. I was quick to learn and started enjoying performing simple math operations on it. My quick learning ability made my family & relatives think that I will

4

become a computer engineer. Although the power of computer software made an impression on me, I was more interested in solving problems of the physical world.

Noticing my interest in physics, science, and mathematics, my father motivated me to start dreaming about pursuing engineering at IIT (Indian Institute of Technology), the topmost engineering institute in India. That’s how I got into bachelor’s in mining technology at IIT Varanasi.

While at IIT Varanasi, I found my love for participating and organizing extracurricular activities. I started volunteering in student organizations and eventually became General Secretary of cultural activities which was the highest student-body leadership position (equivalent to a CEO in a corporate world). As a General Secretary, I led different student teams for managing event operations, finances, marketing, public relations, and bureaucracy. This provided a fantastic learning opportunity for dealing with cross-functional teams and was certainly a great platform to get groomed for becoming a better manager and a leader before joining a professional life.

5

As you can see, I was blessed with opportunities that gave me traits essential for a product manager’s success even before I joined the professional workforce.

1. Tech mindset - Introduction to Lotus123 made me appreciate technology 2. Focus on practical problems - Interest in physics led me to acknowledge practical problems and find real solutions 3. Leading cross-functional teams - Love of extracurriculars gave me an opportunity to hone people skills and manage cross-functional teams to organize events

So there could be some logical path!

However, this doesn’t mean that I had a smooth ride in a product management role. There were challenges during the start of my PM career and that’s what motivates me to write this book. This book is intended to help you become more aware of what the product management role means and how can you prepare yourself for success.

6

Why Product Management Role Exist? “The product management role exists to continuously iterate and improve products based on feedback, data, and market insights.” – Des Traynor, Co-founder of Intercom

7

As you consider a career in product management, you may find yourself asking the question: Why do companies even have a product management role? It’s a valid query and understanding its answer is crucial to your future success as a product manager. In this chapter, we'll delve deep into why this position exists, the responsibilities it entails, and the critical value it adds to a company. Let's first consider a scenario to illustrate the importance of a product manager.

Imagine an orchestra without a conductor, where each musician plays their own tune without considering the melody of the others. The result would be chaotic, and it would certainly not create the harmonious symphony you would expect from an orchestra. Similarly, in a business environment, the various teams — such as engineering, design, marketing, and sales — could be likened to the musicians in an orchestra. The product manager (PM) is the conductor who harmonizes all these teams to create a product that resonates with the market and the audience — the customer.

The PM role is both strategic and tactical, visionary and detail-oriented. It entails making key decisions, communicating effectively across various teams, understanding the market, and prioritizing customer needs. The significance of this role in a company lies in these five core areas:

8

1. Ensuring Strategic Direction

In today's competitive marketplace, it is more important than ever for companies to have a clear strategic direction. Product managers play a key role in ensuring that this direction is achieved. By understanding the needs of customers, the competitive landscape, and the company's own capabilities, product managers can develop products that meet the needs of customers and help the company achieve its goals.

Moreover, in the bustling chaos of product development, it's easy for teams to get lost in the details. The PM provides the strategic direction that helps the team see the bigger picture and ensures the product aligns with the company's broader goals. The PM is like the captain of a ship, charting the

9

course and guiding the product through the rough seas of market trends, competition, and customer demands. They lay down the product roadmap, defining what features should be developed and when they should be launched. Without a PM, there's a risk of the product drifting aimlessly, lacking a clear direction, and ultimately, losing its competitive edge.

2. Representing the Customer

It's not uncommon for engineers and designers to fall in love with their creations. After all, they've poured their energy and talent into making something unique. However, without understanding who will use the product, how they'll use it, and why they'd choose it over other options, a beautiful, innovative product can end up being just a piece of code or design

10

that nobody uses – like an artifact in the living room which looks great but has no practical use.

The PM wears the customer's hat within the organization. They spend a considerable amount of time understanding the customer's needs, desires, and pain points. They bring these insights back to the team, influencing the product's design and features to ensure they are tailored to the customers' requirements. If the product doesn't solve a problem or fulfill a need, it risks being ignored in the marketplace. The PM is responsible for making sure that doesn't happen. So the benefits of having a product manager representing the customer are a. Increased customer satisfaction: When product managers are able to effectively represent the customer, they are able to develop products that meet or exceed customer expectations. This leads to increased customer satisfaction and loyalty. b. Improved product quality: When product managers are able to gather feedback from customers and use that feedback to improve the product, they are able to create products that are of higher quality. This leads to increased user engagement and satisfaction. c. Reduced development costs: When product managers are able to clearly articulate the customer's needs to engineers and designers, they

11

are able to reduce the cost of development. This is because they are able to focus on the features that are most important to the customer.

3. Facilitating Communication

Product management is complex and challenging! PMs bring together a wide range of stakeholders, including engineers, designers, marketers, and customers, and ensure that everyone is on the same page. The PM serves as the central point of communication, ensuring that each team knows what they are working on, why they are working on it, and when it needs to be done.

There are many benefits to effective communication in product management. First, it can help to ensure that the product is developed in a

12

way that meets the needs of the customer. When product managers are able to clearly communicate with customers, they can get feedback on what features are most important and what pain points need to be addressed. This feedback can then be used to inform the product development process.

Second, effective communication can help to improve collaboration between different teams, such as engineers, designers, and marketers. They're the glue holding all these disparate departments together, harmonizing their efforts toward a unified goal. This can lead to a more efficient and effective product development process.

Finally, effective communication can help to build trust and rapport with stakeholders. When product managers are able to clearly communicate their vision for the product and why it is important, they can build trust with their team members and customers. This trust can be essential for getting buy-in for new ideas and ensuring that the product is successful.

So the role of the PM as a communicator is invaluable for preventing miscommunication, siloed work, and unnecessary delays, all of which could derail the product's development and launch.

13

4. Making Crucial Decisions

In the bustling marketplace of today's world, the ability to make crucial decisions can be the difference between success and failure for a company. This is where the role of a product manager becomes pivotal. If a company were a ship, the product manager would be its compass, guiding it through the turbulent seas of the market, leveraging data, customer feedback, and intuition to make key decisions that shape the company's course.

Firstly, a product manager is a key decision-maker when it comes to shaping the product roadmap. They are responsible for deciding what features to build, and in what order. This isn't a decision made on a whim; it involves understanding what the customers need, assessing what the competitors are offering, and aligning that with the company's strategic goals. It's a balancing

14

act that requires deep understanding, sharp intellect, and an unwavering commitment to the customer.

Secondly, product managers have to make decisions that impact multiple teams across the company. They work with teams such as engineering, design, marketing, and sales to deliver a complete product to the market. Their decisions about what to build and when not only impact the product’s trajectory but also determine the work of many other people. Making these decisions wisely, requires diplomacy, tact, and strong communication skills.

Finally, in the face of uncertainty, a product manager must decide how to iterate and improve the product based on feedback from users and market performance. These decisions can often be tough and may involve backtracking or altering a previously held vision. Yet, it's this ability to make decisive changes in the face of new information that can keep a product, and thereby the company, relevant in a constantly evolving market.

In conclusion, the role of a product manager in making crucial decisions is foundational to a company's success. By making well-informed, strategic decisions, a product manager can guide a product from conception to

15

market, ensuring it satisfies customer needs, outperforms competitors, and aligns with the company's broader goals.

5. Managing Product Lifecycle

Just like living organisms, products also have a lifecycle: introduction, growth, maturity, and decline. In the dynamic world of business, successfully managing the lifecycle of a product is crucial for any company's sustained growth and competitiveness. Product management plays a pivotal role in this process, guiding the development, launch, and ongoing management of products throughout their lifecycle.

The PM manages this lifecycle, making strategic decisions at each stage. They decide when it's time to innovate, when to scale, when to diversify, and even

16

when to retire a product. A PM's ability to effectively handle the product lifecycle can prevent the company from draining resources into a product that's past its prime and instead redirect those resources towards new, promising ventures. By having a clear understanding of the product vision, setting a product roadmap, prioritizing features, communicating with stakeholders, gathering feedback, and making decisions, PMs can help to ensure the success of a product throughout its life.

In conclusion, product management is a pivotal and dynamic role that is integral to any business's success. Companies need product managers to translate customer needs, strategize the product roadmap, negotiate among different teams, evaluate product performance, and manage the product lifecycle. This is no small task, and the journey of product management is filled with challenges and opportunities, but also immense satisfaction as you see your product grow and succeed. By understanding the reasons behind the existence of the PM role and embracing its responsibilities, you'll be well-equipped to steer your product toward success and make a significant impact on your future organization.

17

Who Can Become A Product Manager? "Anyone can be a product manager, but not everyone should be." – Marty Cagan, Author of Inspired

18

In a world driven by technology and constant innovation, one role that stands out as the orchestrator of the symphony (product development) is the product manager. As a PM, you're not just designing and overseeing the creation of a product; you're envisioning its life cycle, guiding its evolution, and essentially defining the roadmap of its journey in the market.

But who can become a product manager?

The short and simple answer is anyone. However, it's essential to comprehend the facets that encompass this role and evaluate if your skills, aspirations, and potential align with them. In this chapter, we aim to elucidate the diversity and inclusivity of the product management realm, making it accessible to students from a wide range of academic disciplines.

19

1. Breaking Down Stereotypes

Let's start by debunking a few common misconceptions about the PM role.

Myth 1: Only Tech Graduates Can Become PMs The biggest fallacy is that only those with a background in technology can break into product management. While it's true that many PMs come from a tech background due to the prevalent demand in tech companies, this doesn't mean the door is closed for others. Many successful PMs have degrees in business, economics, social sciences, arts, and even history. A tech background can help, but it's not a mandatory requirement.

20

Myth 2: You Need Years of Experience to Become a PM Often people believe that to become a PM, you need to have years of industry experience. While experience is valuable and can provide better insight into the market and consumer behavior, many companies, especially startups, value fresh ideas and perspectives. A clear understanding of the market, customers, and competition can offset a lack of extensive experience.

2. Key Qualities of a Successful Product Manager

Understanding the qualities and skills that make for a successful PM is crucial in evaluating if this role aligns with your aspirations and potential. Here are some fundamental qualities that can make you a competent product manager:

21

Curiosity and Learning Agility In the ever-evolving world of product development, what worked yesterday might not work today. One quality that universally binds successful PMs is a deep sense of curiosity. A PM has to delve into new domains, understand emerging trends, and adapt to rapidly changing market dynamics. This requires a hunger for knowledge and an ability to learn quickly and apply those learnings effectively.

Analytical and Problem-Solving Skills Product management is not just about ideation, but it's about problem-solving, often through data-driven decisions. A strong analytical mindset that can interpret data, understand trends, make informed decisions, and develop viable solutions to problems is indispensable.

Customer-Centric Mindset At the heart of any product lies the customer. A successful PM should have a customer-centric mindset, which involves understanding customer needs, pain points, motivations, and behaviors. This is critical to building a product that resonates with your audience and meets their needs effectively.

22

Strong Communication Skills A PM serves as a bridge between various teams, including developers, designers, marketing, sales, and more. The ability to articulate your vision effectively and persuasively to different stakeholders is crucial. This involves not only sharing the 'what' but also the 'why' behind your decisions.

Leadership and Influence PMs often operate in a matrix organization where they don't have direct authority over the teams they work with. This makes leadership and influences paramount skills. As a PM, you need to inspire, motivate, and influence others to work towards the same vision.

Decisiveness and Prioritization PMs make a plethora of decisions daily, which range from minor feature choices to substantial strategic decisions. They should be comfortable making decisions with incomplete information. The ability to prioritize tasks and features based on their impact on the product's success is crucial.

23

Technical Proficiency While not mandatory, having a fundamental understanding of technology, especially related to your product, can be extremely beneficial. This knowledge can help you communicate more effectively with your development team and understand the technical feasibility and implications of different product decisions.

Resilience Being a PM can be demanding, as you'll often need to navigate conflicting opinions, tight deadlines, and high-pressure situations. Resilience and the ability to stay calm under pressure can help you thrive in this role.

Passion for the Product Last, but certainly not least, successful PMs have a deep passion for their product and its ability to solve a problem or fulfill a need. This passion fuels the drive to push boundaries and create something truly exceptional.

Remember, these qualities can be cultivated over time. Don’t be disheartened if you feel you don’t possess all of them yet. Self-awareness and a

24

willingness to learn and grow go a long way in building a successful career in product management.

3. Diverse Paths to Product Management

Many product managers do not have formal education in product management. They may come from diverse backgrounds such as engineering, business, design, or even liberal arts. The beauty of product management lies in its universality – it's more about the skills you possess than the degree you hold.

Engineers and Technical Professionals It's common to find product managers who began their careers as software engineers, data scientists, or in other technical roles. They bring a solid

25

understanding of the technical side of product development, which can be an advantage in making informed decisions about feasibility, resources, and timelines.

Business Graduates Those with a background in business, especially with specializations in marketing or finance, often find their skills align well with product management. They understand market trends, customer behavior, and the financial aspects of product development, helping them to drive successful product strategies.

Designers Designers have a unique advantage as potential product managers – their keen eye for aesthetics and user experience. They can anticipate customer needs and preferences, enabling them to develop products that not only solve problems but also offer an engaging user experience.

26

Liberal Arts Graduates Liberal Arts graduates, with their critical thinking, communication skills, and multidisciplinary perspective, can also make great product managers. They excel in roles that require creativity, empathy, and understanding of social, cultural, and human factors – all integral to successful product management.

Certifications and Courses Several organizations offer certifications and courses in product management. These provide valuable insights into the role and can be a stepping stone for those looking to break into the field.

Transition from Another Role Many PMs started in different roles and gradually transitioned into product management. The most common roles are software engineering, UX/UI design, data analysis, marketing, and project management. The key is to seize opportunities to learn about the product, customer, and market, and to demonstrate your leadership and strategic thinking.

27

4. But What If I Have No Relevant Background?

If you're asking this question, rest assured, you're not alone. Many successful product managers started from different fields – or even straight out of college with no direct product management experience.

The key is to learn, grow, and gradually accumulate skills relevant to product management. These might include understanding software development, market research, user experience design, project management, and so forth.

There are numerous ways to acquire these skills, from online courses to internships, mentoring, or even self-study. Additionally, demonstrating these skills in a relevant context, such as leading a group project or launching a small venture, can prove valuable.

28

How To Acquire Skills Relevant To Product Management? "Product management is a continuous learning process.” – Ash Maurya, Author of Running Lean

29

Product management is an intriguing and challenging field that sits at the intersection of technology, business, and customer experience. As you consider a career in product management, it's essential to recognize the breadth of skills that this role requires. Product managers, also known as PMs, are like mini-CEOs for their products. They oversee the strategic development, production, and launch of new products and features.

Let’s explore the critical skills relevant to product management and how you can acquire them even before stepping into the professional world. I will break down the complexity of this multi-faceted role into manageable, learnable components. Whether you're majoring in Computer Science, Business, Liberal Arts, or something else, the tips in this chapter will guide you on your journey to becoming an effective product manager.

30

1. Understanding of Technology

The product management role today exists primarily within the context of technology companies. Whether you're dealing with a consumer application, a sophisticated SaaS solution, or an innovative hardware device, technology serves as the backbone of the products you'll manage. Even in non-tech industries, digital transformation efforts mean that product management will likely involve some degree of technological understanding.

Why it’s important? a. Enables Effective Communication: A solid understanding of technology allows a PM to communicate effectively with their engineering team. If you're familiar with the technologies that your team is working with, you can understand their challenges, anticipate

31

potential roadblocks, and have informed discussions about how to overcome them. This understanding forms the basis for a healthy and productive working relationship between a PM and their engineering team. b. Supports Decision Making: As a PM, you'll often find yourself in situations where you need to make decisions that have technical implications. For example, you might need to decide between building a feature in-house or using an external API. Having a solid understanding of technology allows you to weigh the pros and cons and make the most informed decision. c. Drives Product Innovation: An understanding of technology trends and capabilities can spur innovative ideas for new features and products. If you know what's possible technologically, you can dream big and push the boundaries of what your product can do. A PM with a solid grasp of technology can challenge their team to leverage new technologies and drive forward-thinking innovation. d. Enhances Credibility: When you're interacting with stakeholders, having a firm grasp on the technology your product is based on increases your credibility. Stakeholders, whether they're engineers, executives, or customers, are more likely to trust and respect a PM who demonstrates a solid understanding of the technology involved.

32

How to acquire an understanding of technology? Acquiring technological understanding requires both structured learning and continuous self-learning. a. Structured Learning: If you're still in university, consider taking computer science or information technology courses. These will provide a foundational understanding of how software and hardware work. Courses on topics like databases, web development, and programming languages can be particularly useful. If you're out of university or your university doesn't offer such courses, online platforms like Coursera, edX, and Codecademy offer many technology-related courses, often for free or a small fee. b. Self-Learning: In addition to structured courses, you can educate yourself about technology in more informal ways. Read tech-focused blogs, articles, and books. Listen to podcasts about technology. Attend tech meetups or webinars. Try to get hands-on experience by working on a personal tech project, or contributing to an open-source project. Follow tech companies and thought leaders on social media to stay updated with the latest trends.

33

c. Learning by Doing: Consider getting involved in a tech project, even if it's a minor role. There's no substitute for practical experience when it comes to understanding how technology is developed and deployed. This could be as simple as building a website, creating a mobile app, or even coding a small program to solve a problem you have.

The key point here is that you don't need to become an expert coder or a tech guru to be a successful product manager. Instead, aim to be technologically literate, comfortable with technical concepts, and able to speak the same language as your engineers. This will enable you to work more effectively with your team, make better decisions, and ultimately deliver a better product.

34

2. Business Acumen

In the context of product management, business acumen refers to your understanding of the business landscape in which your product exists. This encompasses not only the financial aspects of running a business but also the dynamics of the market, competitive analysis, marketing strategies, and other facets that contribute to the overall success of a product in the market.

Why it's important? a. Strategic Decision-Making: Understanding the business side of a product is essential for strategic decision-making. From the product roadmap to feature prioritization, every decision a product manager makes should align with the company's business goals. This alignment

35

ensures the product contributes to the overall growth and success of the company. b. Financial Management: A product manager needs to understand the financial implications of their decisions. They need to know how to manage a budget, how to evaluate the cost-benefit of different features, and understand concepts like ROI (Return on Investment). This financial understanding helps PMs make decisions that are not only good for the users but also financially viable for the business. c. Market Understanding: Knowing your market is a critical part of business acumen. This includes understanding your target customers, the competitive landscape, and market trends. This understanding informs the product strategy, helping to ensure that your product meets a genuine market need and has a competitive edge. d. Cross-Functional Collaboration: A product manager often works as the point of connection between several departments, including sales, marketing, finance, customer support, and engineering. Understanding business principles can facilitate communication and cooperation with these departments, ensuring everyone is working towards the same business objectives.

36

How to acquire business acumen? a. Formal Education: Business courses, whether taken as part of a degree or as standalone classes, can provide a strong foundation in business principles. Subjects like economics, business administration, finance, marketing, and strategy are particularly relevant. Online platforms like Coursera and edX offer many such courses from reputable institutions. b. Self-Education: Reading widely about business can build your business acumen. This can include business books, industry reports, business sections of newspapers, and business-focused blogs and podcasts. Topics might range from broad (like global economic trends) to specific (like case studies of successful product launches). c. Real-World Experience: There's no substitute for real-world business experience. This could come from starting your own business, working in a business role, or even participating in a business competition. If those aren't options, consider finding a mentor in the business world or conducting informational interviews with people in business roles. d. Industry Analysis: Regularly conducting industry analysis can hone your business acumen. This includes identifying and monitoring key competitors, following industry trends, and understanding the forces

37

that shape your industry. Resources like company reports, industry journals, and market research firms can help in this area.

Building your business acumen is a continuous process. As markets evolve and businesses innovate, there are always new things to learn. Cultivating a habit of continuous learning and curiosity will serve you well as a product manager.

3. User Empathy

User empathy is the ability to understand and share the feelings of your users. In product management, this means being able to step into your users' shoes and understand their needs, desires, frustrations, and experiences when interacting with your product or the problem your product aims to solve.

38

Why it's important? a. Guides Product Development: User empathy helps to guide the entire product development process. By understanding the users' needs and pain points, you can ensure that your product solves a real problem for them. The user's perspective helps in defining the product roadmap, feature prioritization, and even the design and UX of the product. b. Inspires Innovation: Understanding the user deeply can lead to insights that spur innovation. Sometimes, users are not able to articulate what they want or need, but by empathizing with their experiences, you might uncover unmet needs that lead to innovative solutions. c. Enables User-Centric Decisions: When you empathize with your users, you can make decisions that truly serve them. This is crucial because no matter how technologically advanced or beautifully designed, a product will only be successful if it serves its users well. d. Enhances Communication: User empathy is crucial in communicating about your product, whether it's writing user-facing content, training customer support, or presenting to stakeholders.

39

When you understand the users, you can speak in a language that resonates with them and conveys the value of your product in terms they care about.

How to acquire user empathy? a. User Research: Participating in user research is a direct way to develop empathy for your users. This can include user interviews, surveys, user testing sessions, or even ethnographic research like observing users in their natural environment. Watching users interact with your product and hearing their feedback firsthand can be an eye-opening experience. b. Customer-Facing Roles: Working in a customer-facing role, like sales or customer support, can be a valuable experience. You'll directly interact with customers, hear their concerns, understand their needs, and see how they perceive your product. c. Design Thinking: Design thinking is a problem-solving approach that emphasizes empathy with the user. Learning about and practicing design thinking can enhance your ability to empathize with users. There are numerous online resources, courses, and workshops on design thinking.

40

d. Diverse Experiences: The more diverse experiences you have, the easier it is to empathize with a wide range of users. This can include traveling, reading widely, meeting people from different backgrounds, or even taking anthropology or sociology classes. e. Active Listening and Observation: Finally, empathy is fundamentally about listening and observing. Practice active listening when talking to users or colleagues. Observe not just what people say, but how they say it and what they do. Over time, you'll get better at picking up subtle clues about people's emotions and perspectives.

In conclusion, user empathy is about more than just being nice to users. It's about truly understanding them and using that understanding to guide your decisions as a product manager. By building user empathy, you'll create products that are more useful, more user-friendly, and ultimately more successful.

41

4. Data Analysis

Data analysis involves collecting, inspecting, cleansing, transforming, and interpreting data with the goal of discovering useful information, drawing conclusions, and supporting decision-making. In product management, this skill is crucial to understand user behavior, track product performance, and make data-informed decisions.

Why it's important? a. Informed Decision-Making: Data serves as the foundation for many decisions a product manager makes. Whether it's deciding which features to prioritize, identifying segments for a new product launch, or resolving product issues, data can provide the insights needed to make these decisions with confidence.

42

b. Understanding User Behavior: Data analysis helps product managers understand user behavior at scale. Through data, PMs can track how users are interacting with a product, identify patterns, and spot opportunities for improvement. For instance, data might show that users abandon the app after a particular step, indicating a pain point that needs to be addressed. c. Measuring Product Success: Metrics and KPIs (Key Performance Indicators) are often used to measure the success of a product. Data analysis skills are required to select the right metrics, interpret them correctly, and understand how various factors affect these metrics. d. Validating Hypotheses: Product managers often make assumptions or hypotheses about their products or users. Data can be used to validate these hypotheses. For instance, if you believe a new feature will increase user engagement, you can analyze the data pre and post-launch to see if that's the case.

How to acquire data analytical skills? a. Formal Education: Many universities offer courses in data analysis, statistics, or data science, which can provide a strong foundation in this area. Even if your major is not in a data-heavy field, consider taking a

43

few of these courses as electives. For those who have already graduated or do not have access to such courses, online platforms like Coursera, edX, and Udacity offer many data analysis courses. b. Self-Learning: Self-learning can also be an effective way to develop your data analysis skills. There are numerous online tutorials and guides on data analysis using various tools. Books on statistics, data analysis, or specific tools like Excel or SQL can also be beneficial. c. Hands-On Practice: Like many skills, the best way to get better at data analysis is by doing it. Look for opportunities to work with data, whether it's in a school project, a part-time job, a personal project, or even analyzing data from your own life. d. Tools: Familiarize yourself with tools commonly used for data analysis. This might include Excel for basic analysis, SQL for querying databases, Python or R for more advanced analysis, and business intelligence tools like Tableau or Looker for data visualization.

Remember, the goal is not to become a data scientist (unless you want to), but to be comfortable working with data. As a product manager, you need to be able to draw insights from data and apply them to your product decisions. This doesn't require advanced statistical modeling, but rather a solid

44

understanding of basic statistical concepts and the ability to interpret and apply data insights.

5. Leadership and Teamwork

In the realm of product management, leadership, and teamwork go hand in hand. PMs lead without having formal authority, steering the product direction and making decisions that impact the entire team. Simultaneously, they must also be able to work effectively within a team, fostering collaboration, communication, and shared understanding among diverse team members.

45

Why it's important? a. Influencing without Authority: Product managers often find themselves in a unique position where they are expected to lead, but do not necessarily have formal authority over the teams they work with. This means they need to lead through influence, convincing others to follow their product vision and decisions. This requires strong leadership skills. b. Cross-Functional Collaboration: PMs often act as a bridge between various teams, including engineering, design, sales, marketing, customer support, and more. To do this effectively, they need to excel at teamwork, fostering collaboration and alignment across these diverse groups. c. Decision Making: As the person responsible for the product's success, a product manager must often make tough decisions, such as which features to prioritize or where to allocate resources. Good leadership involves making these decisions in a decisive yet thoughtful manner, considering the various perspectives, and managing the potential impacts on the team. d. Motivating the Team: A part of the product manager's role is to keep the team motivated and focused on the product goals. This involves

46

setting a clear vision, acknowledging the team's efforts, and creating a positive working environment.

How to acquire leadership and teamwork skills? a. Leadership Training: Formal leadership training can be beneficial, whether it's through courses, workshops, or seminars. These can provide both the theoretical knowledge and practical techniques to become an effective leader. b. Team Projects: Participating in team projects, whether at school or in the workplace, can help hone your teamwork skills. These projects provide a chance to practice collaboration, negotiation, conflict resolution, and other key aspects of teamwork. c. Mentors and Role Models: Learning from experienced leaders can be extremely valuable. This could be through a formal mentorship arrangement or simply observing and learning from leaders within your organization or industry. d. Self-Reflection and Feedback: Regularly reflect on your own behavior and performance as a leader and team member. Seek feedback from your peers and team members, and be open to making changes based on this feedback.

47

e. Reading and Research: There are many great books, articles, and podcasts on the topic of leadership and teamwork. Learning about different leadership styles, team dynamics, and common challenges can give you a broader understanding of these skills.

Remember, good leadership is not about being bossy or authoritative, but about guiding and supporting your team towards a common goal. And good teamwork is not about agreeing all the time, but about respecting different opinions and working through disagreements in a constructive manner. Balancing these two skills is a hallmark of a successful product manager.

6. Communication and Presentation Skills

48

In product management, communication, and presentation skills encompass the ability to clearly articulate ideas, product vision, goals, plans, and decisions, both in written and verbal form. These skills also involve presenting and explaining complex information in a way that's easy for diverse audiences to understand and engage with.

Why it's important? a. Cross-Functional Collaboration: A product manager interacts with a variety of teams and stakeholders, from engineers and designers to sales, marketing, executives, and customers. Each group has different needs, priorities, and levels of technical understanding. Good communication skills allow PMs to facilitate understanding and alignment across these diverse groups. b. Product Advocacy: As a product manager, you are often the main advocate for your product. Whether it's pitching a new feature to the executive team, explaining the product roadmap to the sales team, or presenting at a conference, you need to communicate your product's value clearly and persuasively. c. Conflict Resolution: In the product development process, conflicts can arise, whether it's disagreements about feature prioritization,

49

resource allocation, or project timelines. Effective communication skills are key in navigating these situations and finding a resolution that everyone can accept. d. Clarity and Precision: Product specifications, user stories, or project plans need to be communicated with precision and clarity. Any ambiguity or misunderstanding can lead to mistakes that cost time and resources.

How to acquire communication and presentation skills? a. Public Speaking and Presentation Training: Consider taking courses or workshops on public speaking and presentation skills. There are also numerous online resources, including TED Talks and YouTube channels dedicated to this topic. b. Practice: Like most skills, the more you practice, the better you get. Look for opportunities to present, whether it's in a team meeting, a class project, a club, or even a Toastmasters club. c. Written Communication: Don’t neglect your written communication skills. Writing clearly and concisely is a valuable skill in many aspects of product management. Practice writing, whether it's in

50

emails, blog posts, product specifications, or even social media. Tools like Grammarly can help you improve your written English. d. Feedback: Ask for feedback on your communication and presentations. Whether it's from a teacher, a colleague, or a friend, constructive feedback can help you identify areas for improvement. e. Active Listening: Communication is not just about speaking or writing, it's also about listening. Practice active listening, which involves fully focusing on the speaker, understanding their message, and responding thoughtfully.

Remember, effective communication is not about using fancy words or speaking in a commanding voice. It's about making sure your message is understood and generates the desired action or response. This is especially true for product managers, who need to communicate complex ideas and align diverse groups of people.

51

7. Problem-solving and Critical Thinking

Problem-solving and critical thinking refer to the ability to approach complex issues in a logical, systematic, and objective way. These skills involve identifying problems, understanding their root causes, generating potential solutions, analyzing these solutions, and deciding on the best course of action.

Why it's important? a. Identifying User Needs: One of the core aspects of product management is understanding user needs and figuring out how to meet these needs. This is essentially a problem-solving process: identifying the problem (the user need), understanding why it exists (the root cause), and coming up with a solution (the product or feature).

52

b. Navigating Challenges: In the product development process, various challenges will inevitably arise, whether it's technical issues, resource constraints, market changes, or disagreements within the team. Problem-solving skills enable a PM to navigate these challenges effectively. c. Making Decisions: Product managers make countless decisions, big and small. Critical thinking helps them make these decisions in a systematic and objective way. This might involve defining decision criteria, weighing pros and cons, or analyzing risk vs. reward. d. Improving Processes: Problem-solving and critical thinking can also be applied to improve processes. By identifying inefficiencies in the product development process and devising improvements, a PM can increase productivity and reduce waste.

How to acquire problem-solving and critical thinking skills? a. Practice: Look for opportunities to practice problem-solving and critical thinking, whether it's in your coursework, a part-time job, a club, or even personal projects. The more problems you solve, the better you'll get at it.

53

b. Tools and Techniques: Learn about tools and techniques for problem-solving and critical thinking. This might include frameworks like the five whys (for root cause analysis), SWOT analysis (for decision making), or design thinking (for user-centered problem solving). c. Case Studies: Studying real-world cases can improve your critical thinking skills. This could be business cases, product case studies, or even puzzles and brain teasers. d. Reflective Thinking: After you've solved a problem or made a decision, take some time to reflect on it. What went well? What could have gone better? What will you do differently next time? Reflective thinking can help you learn from your experiences and improve your problem-solving skills over time. e. Courses and Books: There are numerous courses and books available on problem-solving and critical thinking. These can provide a more structured way to learn these skills and practice them with guided exercises.

In conclusion, problem-solving and critical thinking are fundamental skills for a product manager. They allow a PM to navigate challenges, make informed decisions, and ultimately create a product that meets user needs and succeeds in the market.

54

8. Time Management and Organization

Time management is the ability to use one's time effectively or productively, especially at work. It involves planning, prioritizing, setting goals, and creating an organized schedule. Organization extends beyond time management to include coordinating resources, managing tasks, and keeping track of information.

Why it's important? a. Multiple Responsibilities: A product manager typically has a wide range of responsibilities, from defining the product roadmap to communicating with stakeholders, analyzing user data, and managing the product backlog. Effective time management and organization

55

skills are necessary to balance these various tasks and ensure that nothing falls through the cracks. b. Project Deadlines: In the product development process, there are often strict timelines and deadlines. A product manager needs to plan and organize work to ensure that these deadlines are met. This might involve creating a project schedule, tracking progress, and adjusting plans as needed. c. Prioritization: Not all tasks are created equal. A product manager needs to prioritize tasks based on their importance and urgency. This requires a good understanding of the product goals, the team's capabilities, and the market conditions. d. Team Coordination: As the person coordinating a cross-functional team, a product manager needs to keep track of who is doing what, when, and why. Good organization skills can ensure that everyone knows their roles and responsibilities and that the team is working in sync.

How to acquire time management and organization skills? a. Time Management Techniques: Learn about and try out different time management techniques, such as the Eisenhower Matrix (for

56

prioritization), time blocking (for scheduling), or the Pomodoro Technique (for focus and productivity). b. Tools: Familiarize yourself with tools that can help with time management and organization. This might include project management tools like Jira or Asana, calendar tools like Google Calendar, or note-taking apps like Evernote or OneNote. c. Practice: As with any skill, practice makes perfect. Start by managing and organizing your own tasks and gradually take on more responsibility, whether it's a group project, a club, or a part-time job. d. Courses and Books: There are many resources available to learn about time management and organization, from online courses to self-help books. e. Learn from Others: Look at how others manage their time and stay organized. This could be a colleague, a mentor, or even a successful person you admire.

In conclusion, time management and organization are key skills for a product manager. They help a PM navigate the complexity and pace of the product development process, ensure that priorities are met, and keep the team coordinated and focused on the product goals.

57

9. Adaptability

Adaptability refers to the ability to change—or be changed—to fit altered circumstances. It's about being flexible and willing to adjust to new conditions, whether that's shifting market trends, changing customer needs, unexpected obstacles, or new internal priorities.

Why it's important? a. Changing Market Conditions: The business landscape is dynamic, with trends, technologies, and consumer behaviors continuously evolving. Product managers need to adapt to these changes to keep their products competitive and relevant. b. Feedback and Iteration: A key part of the product development process is collecting feedback and iterating on the product. This

58

requires a product manager to be open to criticism, willing to change their initial plans, and adaptive in finding solutions. c. Unexpected Challenges: In any product's life cycle, unexpected challenges are inevitable. Whether it's technical issues, budget cuts, or shifts in organizational strategy, a product manager must be able to adapt their plans and navigate these challenges. d. Diverse Roles: A product manager interacts with various stakeholders, from engineers and designers to customers and executives. Being adaptable allows a PM to adjust their communication style, level of detail, or decision-making approach based on the audience and situation.

How to acquire adaptability? a. Embrace Change: Start by developing a mindset that embraces change rather than resists it. This can involve being open-minded, staying curious, and seeing change as an opportunity rather than a threat. b. Learn from Mistakes: When things don't go as planned, instead of getting frustrated, try to learn from the experience. What went wrong?

59

What could you do differently next time? This can make you more resilient and adaptable in the face of challenges. c. Develop Broad Skills: The more skills and knowledge you have, the more flexible you can be. This might involve learning about different areas of business, technology, and design, or developing soft skills like communication, problem-solving, and leadership. d. Practice: Look for opportunities to practice adaptability, whether it's taking on new responsibilities, working on diverse projects, or navigating changes and challenges in your personal life. e. Stay Current: Keep up to date with industry trends, new technologies, and consumer behaviors. This can help you anticipate changes and adapt your product strategies proactively.

In conclusion, adaptability is a crucial skill for a product manager. It enables a PM to navigate the dynamic and unpredictable world of product development, continually improve the product based on feedback, and adjust their strategies to meet changing market conditions and organizational priorities.

60

10. Passion for Products

Passion for products refers to a deep interest and enthusiasm for understanding how products work, what makes them successful, and how they meet user needs. This passion often extends to curiosity about market trends, competitor strategies, and emerging technologies.

Why it's important? a. User-Centric Mindset: A passion for products often comes with a genuine interest in understanding user needs and behaviors. This user-centric mindset is fundamental in creating products that users love and find valuable. b. Drive and Motivation: Product management can be challenging, with various responsibilities, tight deadlines, and unexpected obstacles.

61

A passion for products can provide the drive and motivation needed to navigate these challenges and keep pushing toward the product vision. c. Persuasion and Influence: As a product manager, you need to convince others of your ideas, whether it's getting buy-in for a new feature, rallying the team around a product vision, or selling the product to customers. A genuine passion for your product can make your arguments more persuasive and help you inspire and influence others. d. Continuous Learning: The world of products is continuously evolving, with new technologies, trends, and best practices. Having a passion for products can motivate you to stay current, continuously learn, and always look for ways to improve your products.

How to acquire a passion for products? a. Use Different Products: One of the best ways to develop a passion for products is to use different products, both in your personal and professional life. Try to understand what makes these products successful, how they meet user needs, and what you would improve. b. Read and Learn: Read books about product management, follow blogs and podcasts, attend webinars and conferences, and join product

62

management communities. This can deepen your understanding of products and spark your interest. c. Work on Projects: Work on product-related projects, whether it's in your coursework, a job, a club, or even personal projects. The hands-on experience can give you a better understanding of products and stimulate your passion. d. Reflect: Reflect on why you are interested in product management and what aspects you are particularly passionate about. Is it the technical side, the user research, the strategy, the creative process, or something else? Understanding this can help you nurture your passion and leverage it in your role.

In conclusion, having a passion for products is an invaluable trait for a product manager. It can drive your curiosity, fuel your motivation, enable you to inspire others, and ultimately help you create products that users love and find valuable.

Summary Product management requires a unique blend of skills spanning technology, business, and human psychology. Start developing these skills now, in and

63

out of the classroom, and you'll be well on your way to a rewarding career in product management. Remember, mastering these skills is not a one-time effort but a continuous journey of learning and growth. Each skill interconnects and overlaps with others, forming a comprehensive skillset that enables product managers to drive their product's vision from conception to completion.

Becoming a product manager isn't about checking off a list of skills—it's about continuous learning and growth. So stay curious, be adaptable, and enjoy the journey!

64

Gaining Experience Before Landing The First Product Management Job "There are many ways to gain product management experience, even if you don't have a formal product management job." – Ash Maurya, Author of Running Lean

65

The journey to a successful career in product management often starts long before you land your first formal role. It starts with the decisions you make as a student, the experiences you gather, and the skills you acquire along the way. This chapter is dedicated to guiding you, an ambitious student eager to forge a path in product management, towards obtaining the necessary experience even before you step into the professional world.

To truly excel in product management, understanding theory alone is not sufficient. One must be prepared to navigate the complexities of the real-world business environment, deal with unexpected challenges, and work effectively within diverse teams. This kind of practical knowledge can only come from experience. That's why the hands-on experiences you garner prior to entering the field are so crucial; they lay the groundwork for your professional capabilities.

But how can one gain relevant experience while still in the throes of academia? This might seem like a daunting question. You might feel as if you're stuck in a catch-22; to land a job in product management, you need experience, but to gain experience, you need a job. However, the good news is there are plenty of ways to break this loop and start accumulating valuable experiences while you're still pursuing your degree.

66

Remember, every successful product manager started where you are right now. They found their way, and so will you. It's a journey of a thousand miles, but with this guide, you're about to make the first crucial steps. So, buckle up and get ready to embark on a rewarding journey to becoming an accomplished product manager.

1. Developing Soft Skills Soft skills, or interpersonal skills, are the personal attributes that enable someone to interact effectively and harmoniously with other people. As you venture on your journey to becoming a product manager, you'll quickly realize that these skills are just as important as any technical ability. In fact, in many cases, they might even be more important. A successful product manager doesn't just have a solid grasp of technology, design, or marketing; they can communicate clearly, lead confidently, negotiate effectively, and work seamlessly within a team.

Let's break down the primary soft skills you need to cultivate, and the ways you can develop these skills during your time as a student:

67

Communication Product managers are the nexus of communication within an organization. They communicate with stakeholders, developers, marketers, salespeople, and customers. So, the ability to express ideas clearly and understand others is paramount. To develop this skill, involve yourself in activities that require frequent communication. Participating in debate clubs, presenting projects, writing for the school paper, or even working part-time in a customer service role can help enhance your communication skills.

Leadership As a product manager, you'll be expected to lead without authority. You'll need to inspire teams, resolve conflicts, and make decisive decisions. Seek out leadership roles in student organizations, clubs, or group projects. Take on the responsibility of planning events or managing a team. Even if it's a small group or a minor project, the experience will be valuable.

68

Negotiation Negotiation is another crucial skill for product managers, who often find themselves mediating between different departments with varying goals. To build this skill, try to put yourself in situations where you need to reach a consensus. This might involve planning an event with a limited budget or negotiating project roles within a diverse team.

Problem-solving Product managers often act as problem solvers, required to think creatively and rationally to overcome obstacles. Participating in problem-solving competitions, brainstorming sessions, or simply helping your peers with their challenges can help you enhance this skill. The more problems you solve, the more adept you become at finding effective solutions quickly.

Emotional Intelligence Understanding, managing, and responding to emotions, both your own and others', is a critical skill in a field where human interaction is a constant. Look for opportunities to work with diverse teams, handle customer complaints,

69

or manage conflicts. You can also read books and attend workshops on emotional intelligence to better understand and improve it.

By consciously developing these soft skills, you'll be setting the stage for a successful career in product management. Remember that these skills, like any other, require practice. As a student, your campus is your training ground. So, take full advantage of it. Use every interaction, every challenge, and every opportunity to practice and grow. With time and consistent effort, you'll start seeing a transformation in your capabilities, preparing you to step confidently into the realm of product management.

2. Gaining Relevant Hard Skills While soft skills form the backbone of a successful product manager, there are also hard or technical skills that will allow you to navigate your role more effectively. The good news is that many of these skills can be learned or improved upon while you're still pursuing your degree, preparing you for the road ahead. Here are some crucial hard skills and ways to acquire them:

70

Basics of Coding Having a basic understanding of coding is incredibly useful for a product manager. While you don't need to be an expert programmer, familiarity with coding can bridge the gap between you and your technical team, allowing you to understand and convey technical requirements more effectively. Take advantage of computer science electives at your school or enroll in online coding courses. Platforms like Codecademy, Coursera, or Udemy offer excellent coding tutorials for beginners.

Data Analysis In today's data-driven world, the ability to interpret and analyze data is a must-have skill for product managers. Data analysis can help you make informed decisions about product development, marketing strategies, and more. Consider taking statistics or data analysis classes. Online platforms like Khan Academy, edX, and Coursera also offer data analysis courses.

Project Management A significant part of a product manager's role is managing projects, often multiple ones simultaneously. A solid understanding of project management

71

methodologies can make this task much more manageable. Look for project management courses or workshops, both online and offline. Even leading a group project at school can give you a sense of project management.

User Experience (UX) Design Understanding how users interact with your product is crucial for making it user-friendly. This is where UX design comes into play. Some schools offer courses on UX design. If that's not an option, online courses on platforms like Udemy, Coursera, or Skillshare are great alternatives.

Product Lifecycle Management Understanding the stages that a product goes through, from conception to retirement, is fundamental to managing it effectively. This knowledge can be gained through courses in business, marketing, or specifically product management. You can also find many resources and case studies online.

72

Marketing and Business Strategy A product manager should understand how their product fits into the larger market and how it can deliver value to the business. Courses in marketing, business, or strategic management can help build this understanding.

While this list may seem daunting, remember that you don't need to master all these skills before you start your first job. The goal is to familiarize yourself with these areas, so you're not starting from scratch when you enter the field. Remember, product management is a learning journey. As long as you're committed to continual learning and improvement, you're on the right path.

3. Get Real-World Exposure Now that we've covered the skills that you need to develop, let's delve into how you can gain practical experience in product management while still being a student. Internships, part-time jobs, and volunteering are fantastic ways to get your feet wet in the real-world business environment.

73

Internships Internships offer an invaluable opportunity to understand the workings of an organization and learn about product management firsthand. This experience can also provide a platform to apply and refine the skills you've been working on.

Aim to secure internships in product management, but don't limit yourself. Internships in related fields like marketing, project management, business strategy, or UX design can also provide useful insights. Remember, the goal is to learn about the broader business environment and how different pieces come together to create and market a product.

When searching for internships, leverage your university's career services, job fairs, and online job platforms. Make sure to tailor your applications to each role, highlighting how your coursework, projects, and extracurricular activities have prepared you for the internship.

Part-Time Jobs While internships are typically short-term and often take place over the summer, part-time jobs during the academic year can also provide a wealth of

74

learning opportunities. Similar to internships, part-time roles in areas related to product management can help you understand business dynamics. Plus, balancing work and studies can hone your time management and organizational skills, both of which are critical for product managers.

Volunteering Volunteering for a cause you're passionate about can also offer a platform to develop relevant skills. Many non-profit organizations have product management needs but lack the resources to hire full-time professionals. Offering your time and skills not only contributes to a meaningful cause but also gives you a chance to apply your product management knowledge in a real-world context.

Volunteer roles can range from managing an organization's website, to overseeing a fundraising campaign, to organizing an event. Each of these roles can offer experiences that are transferable to a product management career.

In summary, gaining real-world exposure before your first product management job is about more than just adding a line to your resume. It's about understanding the complexities of a business environment, learning to

75

work with diverse teams, managing projects, and making informed decisions. Whether through an internship, part-time job, or volunteering, each experience is a step forward in your journey toward becoming a product manager.

4. Self-Initiated Projects While internships, part-time jobs, and volunteering provide opportunities to gain experience, they depend on external circumstances such as available positions or specific timeframes. However, there's another way to gain valuable experience that entirely depends on you: self-initiated projects. These are projects you start on your own, outside the constraints of a class assignment or a job role, giving you the freedom to explore areas of interest in product management.

Taking on a self-initiated project not only allows you to apply and deepen your knowledge, but also shows initiative, creativity, and a strong drive to learn – qualities that are highly valued in product managers. Here are a few ideas for self-initiated projects:

76

Create a Mock Product Choose a problem you're interested in solving and develop a product concept to address it. Start with market research to validate the problem and then proceed to design a solution. Draft a product roadmap, outline the product features, sketch wireframes, and even create a minimum viable product (MVP) if you can. Although this is a theoretical exercise, it lets you experience the process of creating a product from scratch.

Develop a Mobile App or Website If you're tech-savvy, try creating a simple mobile app or website. It could be as basic as a personal blog or something more complex like a task management app. This project will give you a taste of the technical aspects of product development, from initial design to coding to testing.

Run a Crowdfunding Campaign Do you have an idea for a physical product? Consider running a crowdfunding campaign on platforms like Kickstarter or Indiegogo. You'll learn about market validation, consumer interest, marketing strategies, and

77

even production logistics. Plus, you'll gain firsthand experience of what it's like to launch a product.

Start a Blog or Podcast on Product Management Creating content about product management can help you deepen your understanding of the field. You'll need to research, synthesize, and clearly communicate complex topics. Plus, you'll be building a portfolio that demonstrates your knowledge and passion for product management.

Join or Start a Project at Your University Universities often have opportunities for students to work on projects outside of their coursework. These could be tech projects, entrepreneurial ventures, or events. If you don't find a project that interests you, consider starting your own.

Remember, the goal of these self-initiated projects isn't perfection. It's about learning, experimenting, and getting a taste of what it's like to manage a product. It's about understanding the challenges that come up and finding ways to overcome them. Even if your project doesn't turn out as expected,

78

the experience and knowledge you gain will be invaluable in your journey to becoming a product manager.

5. Building a Network Networking is often considered a key to success in the professional world, and for a good reason. It allows you to connect with people who can provide advice, share experiences, offer opportunities, and potentially influence your career trajectory. As a budding product manager, building a strong, diverse network is an indispensable part of your journey.

Here's how you can start creating and nurturing your professional network:

Attend Industry Events and Meetups Industry conferences, seminars, meetups, and workshops are excellent places to meet professionals in the field of product management. Not only do these events provide a chance to learn from experts, but they also offer opportunities to interact with like-minded peers. Take advantage of networking sessions, engage in discussions, and don't shy away from

79

introducing yourself to others. Remember, everyone is there to connect, so don't hesitate to initiate conversations.

Join Online Communities There are numerous online forums and communities dedicated to product management where people share insights, ask questions, discuss challenges, and offer advice. Websites like Product School, Mind the Product, and communities on LinkedIn, Reddit, and Slack can connect you to a global network of product managers and enthusiasts.

Leverage Social Media Platforms like LinkedIn and Twitter are effective tools for networking. Follow thought leaders in product management, join relevant groups, participate in discussions, and share content that reflects your understanding and interest in the field. Be proactive but also ensure you're adding value to the conversation.

80

Connect with Alumni Reaching out to alumni from your university who are working in product management or related fields can be incredibly helpful. They can offer unique advice, insights into the industry, and perhaps even job or internship opportunities. Most people are willing to help, especially when you share a common educational background.

Build Relationships with Professors and Faculty Your professors and faculty members can be a valuable part of your network. They can provide guidance, offer recommendations, and sometimes connect you to industry professionals. Regularly attend office hours, show interest in the subject matter, and don't be afraid to ask for advice.

Networking Events at Your University Most universities regularly host networking events, career fairs, and guest speaker sessions. These can be great opportunities to meet industry professionals and learn about potential job or internship opportunities.

81

Remember, networking isn't about collecting contacts; it's about building relationships. It's not a one-time event but a continuous process. Show genuine interest in others, offer help when you can, and stay in touch. You might be surprised by how willing people are to support a proactive, enthusiastic future product manager.

Networking not only accelerates your learning process but can also open doors to opportunities you might not have discovered otherwise. It allows you to gain a broader perspective of the product management landscape, helping you better navigate your path to becoming a product manager.

82

Tying It All Together Chart your path, make your decisions, and embrace your unique journey.

83

Product management, as we've come to understand, is not just a job role; it's a vocation, a calling for those passionate about crafting solutions, influencing business strategy, and making a tangible impact. Its existence in the business world has been justified by multiple reasons that extend beyond just 'managing a product'.

Product managers are the fulcrum of strategic decision-making. They guide the product's journey, ensuring that every step aligns with the company's strategic direction. They maintain the delicate balance of building for the future while catering to the present, helping their team steer clear of myopic decisions.

Beyond strategy, they are the ardent representatives of the customers. They empathize with user needs, translating these into actionable insights and product features. By doing so, they foster a user-centric culture within the team, thus ensuring the product resonates with the market it serves.

Moreover, they are the linchpin of cross-functional communication, fostering collaboration and clarity amongst different teams. From engineers to designers, from sales to marketing, a product manager liaises with all, ensuring everyone is marching to the same tune.

84

They are also the decision-makers, often having the final say on what gets built and what doesn't. Their decisions carry significant weight, as they directly impact the product's success and the company's bottom line.

Lastly, they manage the entire product lifecycle. From ideation to launch, and even sunset, a product manager's influence permeates every stage of the product's journey.

The role of a product manager, as you see, is multifaceted. It demands individuals who are not just proficient in their job but also passionate about making a difference. But who can become a product manager? The answer, as we've explored, is simple yet profound: anyone.

Yes, anyone can aspire to become a product manager. However, it's essential to remember that the journey demands more than just aspiration. It requires patience, persistence, and perseverance. It necessitates you to weather storms, navigate rough terrains, and occasionally, take the road less traveled. The journey might be daunting, but it's this adversity that shapes you into a seasoned product manager, a leader who can navigate through tumultuous times and guide your team to success.

85

Throughout the pages of this book, we have debunked several stereotypes and misconceptions about who can venture into the world of product management. Your background, whether you're from a technical field or humanities, and your past experiences, whether relevant or not, add to your unique approach to managing products. We've discussed the viability of transitioning into product management even if you don't come from a conventional background.

Product management thrives on diversity. Diversity in backgrounds, diversity in experiences, and diversity in thought. It is this diversity that breathes innovation and creativity into products, setting them apart in a competitive market. This has been exemplified by the diverse paths that lead to product management. Some might transition from technical roles like engineering, while others might evolve from roles in marketing, business analysis, data science, and even humanities. Your path to product management might be unique, and that's perfectly fine. In fact, it's this uniqueness that will contribute to your distinct perspective on products, users, and the market.

We have also explored the key qualities that define a successful product manager and how one can acquire these skills. These include a blend of hard

86

and soft skills, each contributing to a different facet of product management. Understanding technology, business acumen, user empathy, data analysis, leadership and teamwork, communication and presentation skills, problem-solving and critical thinking, time management and organization, adaptability, and a passion for products are all integral to the role.

These skills are not just to be learned; they need to be lived. You can acquire them through formal education, online courses, or even through real-world exposure. Every interaction, every experience is an opportunity to learn and grow. Remember, it's not just about obtaining hard skills; soft skills are equally, if not more, important. They are what enable you to communicate effectively, to lead with empathy and integrity, to adapt to change, and to understand the needs of your users and your team.

One of the most effective ways to prepare for your product management journey is by gaining relevant experience. Experience instills in you the soft skills, the hard skills, and the insights that no book or course can provide. It's the experience that teaches you to handle real-world challenges, to collaborate with teams, and to make decisions under uncertainty.

87

Self-initiated projects are a testament to your proactivity and passion for product management. They offer a hands-on experience that complements your theoretical knowledge. Moreover, networking is not just about finding opportunities; it's about learning from others, gaining diverse perspectives, and understanding industry trends. A strong network can open doors to opportunities that might otherwise remain closed.

As we move forward, remember that each step you take is a step closer to your dream. Your journey will be full of challenges, of learnings, of growth. Embrace it. Don't rush the process; instead, relish it. Learn from every experience, grow with every challenge, and evolve with every setback.

In the end, the journey to becoming a product manager is as rewarding as the destination itself. You'll grow not just as a professional, but also as an individual. Your perspective will broaden, and you'll become more adaptable and resilient. You'll learn to find solutions amidst challenges, to lead with empathy, and to make a positive impact.

Finally, remember, this book is a guide, a companion in your journey to product management. The journey itself is yours to make. Chart your path, make your decisions, and embrace your unique journey. Here's to exciting

88

discoveries, continuous growth, and countless success stories. Best of luck, future product manager!

89

About The Author Anup Sheshadri is a business leader and the Head of Product at Routespring, one of the fastest growing business travel management startups in the USA. He is also an author to a blog Product Management With Chai (https://blog.pmwithchai.com/). Anup is a frequent speaker at schools and universities where he talks about entrepreneurship, product management and leadership.