Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business [illustrated edition] 9780793188369, 0793188369
Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups wa
294 93 1MB
English Pages 304 Year 2004
![Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business [illustrated edition]
9780793188369, 0793188369](https://ebin.pub/img/200x200/beyond-the-brand-why-engaging-the-right-customers-is-essential-to-winning-in-business-illustrated-edition-9780793188369-0793188369.jpg)
![Brand Storytelling: Put Customers at the Heart of Your Brand Story [2 ed.]
1398610100, 9781398610101](https://ebin.pub/img/200x200/brand-storytelling-put-customers-at-the-heart-of-your-brand-story-2nbsped-1398610100-9781398610101.jpg)
