Audience In volvement in advertising

Reality in Advertising

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Taboo in Advertising 9027254230, 9789027254238, 9789027290496

Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads o

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Audience Development in der Migrationsgesellschaft: Neue Strategien für Kulturinstitutionen 9783839437889

Germany is a country of immigration - a fact that also challenges cultural institutions to find ways how to inspire peop

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Modern Advertising and the Market for Audience Attention: The US Advertising Industry’s Turn-of-the-Twentieth-Century Transition 2019040705, 9781138201545, 9781315511573

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized adverti

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Unruly Audience: Folk Interventions in Popular Media 1607329891, 9781607329893

Unruly Audience explores grassroots appropriations of familiar media texts from film, television, stand-up comedy, popul

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Feminist Reception Studies in a Post-Audience Age 9781351270281, 9781138576278

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Actors and Audience in the Roman Courtroom 0203946774, 9780203946770

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

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Understanding Audience Engagement in the Contemporary Arts 9780367358884, 9780429342455

Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a t

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Laughing at Leviathan: Sovereignty and Audience in West Papua 9780226731995

For West Papua and its people, the promise of sovereignty has never been realized, despite a long and fraught struggle f

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Amazon Town TV: An Audience Ethnography in Gurupá, Brazil 9780292745186

In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first f

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