Analyzing Social Media Networks with NodeXL: Insights from a Connected World 9780123822291, 2010019806, 0123822297

Table of contents :
Front cover......Page 1
Analyzing social media networks with NodeXL......Page 4
Copyright page......Page 5
Contents......Page 8
Preface......Page 10
Acknowledgments......Page 12
About the Authors......Page 14
Contributors......Page 16
PART I: GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS......Page 18
1.2 A HISTORICAL PERSPECTIVE......Page 20
1.3 THE RISE OF SOCIAL MEDIA AS CONSUMER APPLICATIONS......Page 21
1.5 WHO SHOULD READ THIS BOOK......Page 22
1.6 APPLYING SOCIAL MEDIA TO NATIONAL PRIORITIES......Page 23
1.7 WORLDWIDE EFFORTS......Page 24
1.9 RESEARCHER’S AGENDA......Page 25
2.1 INTRODUCTION......Page 28
2.3 SOCIAL MEDIA DESIGN FRAMEWORK......Page 29
2.4 SOCIAL MEDIA EXAMPLES......Page 34
2.6 RESEARCHER’S AGENDA......Page 45
3.1 INTRODUCTION......Page 48
3.2 THE NETWORK PERSPECTIVE......Page 49
3.3 TYPES OF NETWORKS......Page 53
3.4 THE NETWORK ANALYSIS RESEARCH AND PRACTITIONER LANDSCAPE......Page 54
3.5 NETWORK ANALYSIS METRICS......Page 56
3.6 SOCIAL NETWORKS IN THE ERA OF ABUNDANT COMPUTATION......Page 61
3.7 THE ERA OF ABUNDANT SOCIAL NETWORKS: FROM THE DESKTOP TO YOUR POCKET......Page 63
3.10 COMMON NETWORK ANALYSIS QUESTIONS APPLIED TO SOCIAL MEDIA......Page 64
3.11 PRACTITIONER’S SUMMARY......Page 65
3.12 RESEARCHER’S AGENDA......Page 66
PART II: NODEXL TUTORIAL: LEARNING BY DOING......Page 68
4.1 INTRODUCTION......Page 70
4.3 GETTING STARTED WITH NODEXL......Page 71
4.4 LAYOUT: ARRANGING VERTICES IN THE GRAPH PANE......Page 74
4.5 VISUAL DESIGN: MAKING NETWORK DISPLAYS MEANINGFUL......Page 76
4.6 LABELING: ADDING TEXT LABELS TO VERTICES AND EDGES......Page 80
4.7 PRACTITIONER’S SUMMARY......Page 83
4.8 RESEARCHER’S AGENDA......Page 84
5.1 INTRODUCTION......Page 86
5.3 COMPUTING GRAPH METRICS......Page 87
5.4 LES MISÉRABLES CO-APPEARANCE NETWORK......Page 91
5.6 RESEARCHER’S AGENDA......Page 95
6.2 SERIOUS EATS NETWORK EXAMPLE......Page 96
6.3 FILTERING TO REDUCE CLUTTER AND REVEAL IMPORTANT FEATURES......Page 99
6.5 PRACTITIONER'S SUMMARY......Page 107
6.6 RESEARCHER'S AGENDA......Page 108
7.1 INTRODUCTION......Page 110
7.2 THE 2007 SENATE VOTING ANALYSIS......Page 111
7.3 LES MISÉRABLES CHARACTER CLUSTERS......Page 115
7.4 FEDERAL COMMUNICATIONS COMMISSION (FCC) LOBBYING COALITION NETWORK......Page 117
7.6 RESEARCHER’S AGENDA......Page 118
PART III: SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES......Page 120
8.1 INTRODUCTION......Page 122
8.2 HISTORY AND DEFINITION OF EMAIL......Page 123
8.3 EMAIL NETWORKS......Page 124
8.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING EMAIL NETWORKS?......Page 125
8.5 WORKING WITH EMAIL DATA......Page 127
8.6 CLEANING EMAIL DATA IN NODEXL......Page 130
8.7 ANALYZING PERSONAL EMAIL NETWORKS......Page 132
8.8 CREATING A LIVING ORG-CHART WITH AN ORGANIZATIONAL EMAIL NETWORK......Page 136
8.9 HISTORICAL AND LEGAL ANALYSIS OF ENRON EMAIL......Page 139
8.11 RESEARCHER’S AGENDA......Page 141
9.1 INTRODUCTION......Page 144
9.2 HISTORY AND DEFINITION OF THREADED CONVERSATION......Page 145
9.3 WHAT QUESTIONS CAN BE ASKED......Page 146
9.4 THREADED CONVERSATION NETWORKS......Page 147
9.5 ANALYZING A TECHNICAL SUPPORT EMAIL LIST: CCS-D......Page 149
9.6 FINDING A NEW COMMUNITY ADMINISTRATOR FOR THE ABC-D EMAIL LIST......Page 153
9.7 UNDERSTANDING GROUPS AT RAVELRY......Page 155
9.9 RESEARCHER’S AGENDA......Page 157
10.1 INTRODUCTION......Page 160
10.2 THE NUTS AND BOLTS OF TWITTER......Page 161
10.3 NETWORKS IN TWITTER......Page 166
10.4 ACQUIRING DATA......Page 169
10.5 DISCOVERY WITH TWITTER......Page 171
10.6 PRACTITIONER'S SUMMARY......Page 180
10.7 RESEARCHER’S AGENDA......Page 181
11.1 INTRODUCTION TO FACEBOOK: THE WORLD’S SOCIAL GRAPH......Page 182
11.2 THE HISTORY OF FACEBOOK......Page 183
11.4 WHAT KIND OF NETWORK IS A FACEBOOK FRIENDSHIP NETWORK?......Page 184
11.5 GETTING YOUR DATA INTO NODEXL......Page 185
11.6 CREATING A BASIC FACEBOOK VISUALIZATION......Page 187
11.7 ORDERED AND NONORDERED DATA AND ATTRIBUTES......Page 188
11.8 FRIEND WHEEL TO PINWHEEL: A FACEBOOK VISUALIZATION THE NODEXL WAY......Page 193
11.10 RESEARCHER’S AGENDA......Page 196
12.1 INTRODUCTION......Page 198
12.2 HYPERLINK NETWORKS......Page 199
12.3 THE VOSON DATA PROVIDER......Page 202
12.4 EXAMPLE 1: WHO LINKS TO MY ORGANIZATION’S WEB SITE?......Page 203
12.5 EXAMPLE 2: WHAT IS THE HYPERLINK NETWORK OF THIS FIELD/INDUSTRY/SECTOR?......Page 211
12.6 BLOGS, TEMPORAL CHANGES, AND NETWORK FLOW......Page 213
12.7 PRACTITIONER’S SUMMARY......Page 214
12.8 RESEARCHER’S AGENDA......Page 215
13.1 INTRODUCTION......Page 218
13.2 FLICKR SOCIAL MEDIA......Page 219
13.3 FLICKR NETWORKS......Page 224
13.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING FLICKR NETWORKS?......Page 226
13.5 IMPORTING FLICKR DATA INTO NODEXL......Page 227
13.7 ANALYZING FLICKR NETWORKS WITH NODEXL......Page 229
13.8 PRACTITIONER’S SUMMARY......Page 237
13.9 RESEARCHER’S AGENDA......Page 239
14.1 INTRODUCTION......Page 242
14.2 WHAT IS YOUTUBE?......Page 243
14.3 YOUTUBE’S STRUCTURE......Page 244
14.4 NETWORKS IN YOUTUBE......Page 246
14.5 HUBS, GROUPS, AND LAYERS: WHAT QUESTIONS CAN SOCIAL NETWORK ANALYSIS OF YOUTUBE ANSWER?......Page 247
14.6 IMPORTING YOUTUBE DATA INTO NODEXL......Page 248
14.7 PREPARING YOUTUBE NETWORK DATA......Page 250
14.8 ANALYZING YOUTUBE NETWORKS......Page 251
14.10 RESEARCHER’S AGENDA......Page 262
Chapter 15. Wiki Networks: Connections of Creativity and Collaboration......Page 264
15.1 INTRODUCTION......Page 265
15.2 KEY FEATURES OF WIKI SYSTEMS......Page 266
15.3 WIKI NETWORKS FROM EDIT ACTIVITY......Page 269
15.4 IDENTIFYING DIFFERENT TYPES OF EDITORS WITHIN A WIKI PROJECT......Page 270
15.5 NODEXL VISUALIZATION STRATEGIES FOR REVEALING DISTINCT USER TYPES......Page 273
15.6 IDENTIFYING HIGH-QUALITY CONTRIBUTORS IN ARTICLE TALK PAGES......Page 278
15.7 NAVIGATING LOSTPEDIA: USING NODEXL TO REVEAL THE LARGE-SCALE COLLABORATIVE STRUCTURE OF WIKI SYSTEMS......Page 281
15.9 PRACTITIONER’S SUMMARY......Page 286
15.10 RESEARCHER’S AGENDA......Page 287
A.1 IMPORTING CUSTOM GRAPH DATA......Page 290
A.2 CUSTOM GRAPHING APPLICATIONS......Page 291
C......Page 294
E......Page 295
F......Page 296
M......Page 297
P......Page 298
T......Page 299
W......Page 300
Z......Page 301