Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media 1138360902, 9781138360907

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 adverti

211 18 2MB

English Pages 168 Year 2018

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
 1138360902, 9781138360907

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
Recommend Papers