Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media 1138360902, 9781138360907

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 adverti

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English Pages 168 Year 2018

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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
 1138360902, 9781138360907

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