Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative 9783658404291, 9783658404284, 3658404299

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience [1 ed.] 3658322004, 9783658322007

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with

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Advances in Advertising Research (Vol. XI): Designing and Communicating Experience [1 ed.] 3658322004, 9783658322007

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with

284 69 14MB Read more

Consuming Angels: Advertising and Victorian Women 0195085965, 9780195085969, 9781423758600

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when t

323 103 413KB Read more

Advertising and Promotion: Communicating Brands [1 ed.] 0761941533, 9780761941538

A detailed account of contemporary marketing practice that draws on original research and first-hand information from to

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Consuming Katrina: Public Disaster and Personal Narrative 1496817893, 9781496817891

When and under what circumstances are disaster survivors able to speak for themselves in the public arena? In Consuming

179 113 2MB Read more

Advances in Advertising Research 1: Cutting Edge International Research 3834921114, 9783834921116

351 56 3MB Read more

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World [1 ed.] 1032504072, 9781032504070

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents

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Designing Fictions: Literature Confronts Advertising 9780773583979

From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

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Emotion and Discourse in L2 Narrative Research 9781783094448

This interdisciplinary book examines the interactional management of emotionality in second language autobiographical in

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Communicating Social Support (Advances in Personal Relationships) 0521825903, 9780521825900

We often turn to our friends, family, spouses, and partners for help in coping with daily stress or major crises. Daena

539 75 913KB Read more