Advances in Advertising Research (Vol. XI): Designing and Communicating Experience [1 ed.] 3658322004, 9783658322007

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience [1 ed.] 3658322004, 9783658322007

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with

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Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative 9783658404291, 9783658404284, 3658404299

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in

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Advances in Advertising Research 1: Cutting Edge International Research 3834921114, 9783834921116

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Advertising and Promotion: Communicating Brands [1 ed.] 0761941533, 9780761941538

A detailed account of contemporary marketing practice that draws on original research and first-hand information from to

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Designing Fictions: Literature Confronts Advertising 9780773583979

From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

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Communicating User Experience: Applying Local Strategies Research to Digital Media Design 9781498506144, 9781498506137

Communicating User Experience: Applying Local Strategies Researchto Digital Media Design examines how Local Strategies R

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Communicating Social Support (Advances in Personal Relationships) 0521825903, 9780521825900

We often turn to our friends, family, spouses, and partners for help in coping with daily stress or major crises. Daena

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Advances In Parasitology [Vol 60]

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Advances in Food and Nutrition Research, Vol. 50 [1st ed.] 978-0-12-016450-9

Advances in Food and Nutrition Research recognizes the integral relationship between the food and nutritional sciences a

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Advances in Food and Nutrition Research, Vol. 42 [1st ed.] 978-0-12-016442-4

Advances in Food and Nutrition Research recognizes the integral relationship between the food and nutritional sciences a

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