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This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore
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The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical feat
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This book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more
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Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and data analysis, this book pro
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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising
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This book brings together an international collection of authors from a variety of disciplines who offer new and critica
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This volume investigates forms of normativity through the phenomenological methods of description, analysis, and interpr
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Ravaged by civil war throughout the 1980s and 1990s, El Salvador has now emerged as a study in contradictions. It is a c
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