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Lessons on leveraging world-class customer experience and innovation to grow your business. It takes a special kind of m
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The Father of Australia. LACHLAN Macquarie is the man credited with shaping our country's destiny, transforming the
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CUSTOMER AVATAR: Get Inside Your Prospect's Head How to Create Avatars What is an avatar? A customer avatar is a
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and
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How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in
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Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else fo
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Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service enc
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Whart
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