Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding [1 ed.] 139860979X, 9781398609792

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding 9781398609815, 9781398609792, 9781398609808, 2023013913, 1398609811

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book brea

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Branding: In Five and a Half Steps [Illustrated] 0500518963, 9780500518960

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes

102 33 27MB Read more

International Brand Strategy 2020950524

351 4 4MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

191 47 22MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

97 25 8MB Read more

Global Brand Power: Leveraging Branding for Long-Term Growth 9781613630259

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories

98 24 599KB Read more

Three Steps to Awakening: A Practice for Bringing Mindfulness to Life 9780834829206, 9781590305164, 2013008214

A unique, adaptable model for meditation practice that ties together elements of the various Buddhist traditions The dec

170 99 866KB Read more

Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands 3031299655, 9783031299650

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy compani

173 84 4MB Read more

Transforming Your Business into a Brand : The 10 Rules of Branding [1 ed.] 9789812619228, 9789812613868

Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often

135 61 8MB Read more

Strategy 360 : 10 Steps to Creating a Complete Game Plan for Business and Life 9781933969176, 9781933969169

Why are some people consistently successful, while others struggle? Why do some organizations take off, while others imp

134 33 6MB Read more