Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding [1 ed.] 139860979X, 9781398609792

Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding 9781398609815, 9781398609792, 9781398609808, 2023013913, 1398609811

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book brea

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Branding: In Five and a Half Steps [Illustrated] 0500518963, 9780500518960

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes

104 33 27MB Read more

International Brand Strategy 2020950524

351 4 4MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

191 47 22MB Read more

Brand Fusion: Purpose-driven brand strategy 9783110718638, 9783110718348

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid

97 25 8MB Read more

Global Brand Power: Leveraging Branding for Long-Term Growth 9781613630259

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories

98 24 599KB Read more

Three Steps to Awakening: A Practice for Bringing Mindfulness to Life 9780834829206, 9781590305164, 2013008214

A unique, adaptable model for meditation practice that ties together elements of the various Buddhist traditions The dec

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The PowerPause: Three Minutes, Three Steps to Money, Health and Relationships

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Integrated Marketing Communications: A Global Brand-Driven Approach 303076415X, 9783030764159

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global frame

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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding [6 ed.] 1119984815, 9781119984818, 9781119984825, 9781119984979

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harde

106 52 200MB Read more