Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie [2nd updated and expanded edition] 9783110425772, 9783110425765, 9783110578492

This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value prov

196 19 5MB

German Pages 345 Year 2015

Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie [2nd updated and expanded edition]
9783110425772, 9783110425765, 9783110578492

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