Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6) 0760378207, 9780760378205

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, buildin

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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)
 0760378207, 9780760378205

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