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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, en
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketi
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Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how t
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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, acade
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Emerging markets are increasingly facing significant challenges, from a slowdown in productivity, rising debt, and trade
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For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become mor
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Introduction to managing in emerging markets / Klaus E. Meyer, Robert Grosse -- Conceptual approaches to managing in eme
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This book describes various approaches in modelling financial risks and compiling ratings. Focusing on emerging markets,
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ASEAN & EU Forging New Linkages and Strategic Alliances. Edited by Chia Siow Yue and Joseph L.H. Tan. In this volume
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