The Religious Dimensions of Advertising [annotated edition] 9781403974709, 1403974705

This groundbreaking work explores media scholar Sut JhallyвЂ™s thesis that advertising functions as a religion in late c

263 51 63KB

English Pages 208 Year 2006

Table of contents :
Cover......Page 1
Contents......Page 8
Series Editor’s Preface......Page 10
Preface......Page 12
Introduction......Page 18
1 Totemic Desires......Page 28
2 Worshiping a Totem: Emile Durkheim's Theories of Religion......Page 50
3 Locating Religious Dimensions in the History of Advertising......Page 70
4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism......Page 118
5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising......Page 150
Notes......Page 170
Bibliography......Page 196
B......Page 202
D......Page 203
G......Page 204
M......Page 205
S......Page 206
Y......Page 207

The Religious Dimensions of Advertising [annotated edition]
9781403974709, 1403974705

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Tricia Sheffield

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