The Religious Dimensions of Advertising [annotated edition] 9781403974709, 1403974705

This groundbreaking work explores media scholar Sut JhallyвЂ™s thesis that advertising functions as a religion in late c

300 51 63KB

English Pages 208 Year 2006

Table of contents :
Cover......Page 1
Contents......Page 8
Series Editor’s Preface......Page 10
Preface......Page 12
Introduction......Page 18
1 Totemic Desires......Page 28
2 Worshiping a Totem: Emile Durkheim's Theories of Religion......Page 50
3 Locating Religious Dimensions in the History of Advertising......Page 70
4 The Religious Dimensions of Advertising in the Culture of Consumer Capitalism......Page 118
5 Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising......Page 150
Notes......Page 170
Bibliography......Page 196
B......Page 202
D......Page 203
G......Page 204
M......Page 205
S......Page 206
Y......Page 207

The Religious Dimensions of Advertising [annotated edition]
9781403974709, 1403974705

Author / Uploaded
Tricia Sheffield

Commentary
28773

0 0 0
Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up

File loading please wait...

Recommend Papers

The Religious Dimensions of Advertising [First Edition] 1403974705, 9781403974709, 9780230601406

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in lat

331 22 784KB Read more

The Religious Dimensions of Advertising (Religion Culture Critique) [First Edition] 1403974705, 9781403974709, 9780230601406

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in lat

328 46 99KB Read more

Dimensions of Advertising Theory and Practice in Africa 9782359260199, 9782359260182

177 4 704KB Read more

Meditations: The Annotated Edition [Annotated] 1541673859, 9781541673854

This definitive annotated translation of Marcus Aurelius's Meditations is an insightful look into the mind of Ancie

2,684 707 2MB Read more

Between the Temple and the Cave: The Religious Dimensions of the Poetry of E.J. Pratt 9780773568488

E.J. Pratt's religious beliefs have baffled literary scholars for years: critics have assigned him positions rangin

108 105 13MB Read more

The New Annotated Strange Case of Dr. Jekyll and Mr. Hyde: The Complete Annotated Edition [Annotated - New] 1613163215, 9781613163214

There's no question that The Strange Case of Dr. Jekyll and Mr. Hyde is one of the most influential texts of all ti

200 26 117MB Read more

Traces of the Spirit: The Religious Dimensions of Popular Music 9781479875238

Drawing on ethnographic fieldwork using interviews and participant observation, Sylvan examines such subcultures as the

154 90 2MB Read more

The Annotated Digest of the International Criminal Court [annotated edition] 9004163115, 9789004163119, 9789047422624

"The Annotated Digest of the International Criminal Court (2007)" is the second volume of an annual series. It

472 15 5MB Read more

Camino, The Way [Bilingual annotated edition]

99 14 115MB Read more

Religious Dimensions of the Self in the Second Century CE 3161522435, 9783161522437, 9783161523519

Did new senses of the self emerge in the High Roman Empire, and if so what were the religious corollaries? Were such cha

171 28 4MB Read more