The Indestructible Brand : Crisis Management in the Age of Social Media [1 ed.] 9789386446817, 9789386446794

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad exper

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The Indestructible Brand : Crisis Management in the Age of Social Media [1 ed.]
 9789386446817, 9789386446794

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