The Edward Bernays Reader: From Propaganda to the Engineering of Consent 9781632461384, 1632462044
Nicknamed "the father of public relations," Edward Bernays (1891–1995) was a pioneer in the fields of propagan
497 173 510KB
English Pages 296 Year 2021
Table of contents :
Introduction by Nancy Snow
Manipulating Public Opinion: The Why and The How
The Engineering of Consent
Molding Public Opinion
Attitude Polls—Servants or Masters?
The New Propaganda (from Propaganda)
Why We Behave Like Inhuman Beings
An Educational Program for Unions
Human Engineering and Social Adjustment
Excerpts from Crystallizing Public Opinion
Emergence of the Public Relations Counsel: Principles and Recollections
The Marketing of National Policies: A Study of War Propaganda
The Press Must Act to Meet Postwar Responsibility
Public Education for Democracy
Speak Up for Democracy
Credits
Introduction by Nancy Snow
Manipulating Public Opinion: The Why and The How
The Engineering of Consent
Molding Public Opinion
Attitude Polls—Servants or Masters?
The New Propaganda (from Propaganda)
Why We Behave Like Inhuman Beings
An Educational Program for Unions
Human Engineering and Social Adjustment
Excerpts from Crystallizing Public Opinion
Emergence of the Public Relations Counsel: Principles and Recollections
The Marketing of National Policies: A Study of War Propaganda
The Press Must Act to Meet Postwar Responsibility
Public Education for Democracy
Speak Up for Democracy
Credits
- Similar Topics
- Psychology
- The art of communication
- Commentary
- From Edward Bernays "the father of public relations," to modern propaganda, public relations, and spin.
