The Dynamics of Technology for Social Change: Understanding the Factors that Influence Results: Lessons Learned from the Field 9780595372744, 0595372740

If technology leads to such obvious efficiency and productivity in the private sector, why not deploy it just as easily

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DYNAMICS OF )—

SOCIAL

CHANGE

Jonathan Peizer UNDERSTANDING

THEFACTORS TAT WW “. J INFLUENCE RESULTS: < ie — LESSONS LEARNED

Digitized by the Internet Archive in 2022 with funding from Kahle/Austin Foundation

https://archive.org/details/ison_ 9780595372744

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THE DYNAMICS OF TECHNOLOGY FOR SOCIAL CHANGE

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THE DYNAMICS OF TECHNOLOGY FOR SOCIAL CHANGE +

Understanding the Factors that Influence Results: Lessons Learned from the Field

Jonathan Peizer

iUniverse, Inc. New York

Lincoln

Shanghai loro

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CENTRE

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THE DYNAMICS OF TECHNOLOGY FOR SOCIAL CHANGE Understanding the Factors that Influence Results: Lessons Learned from the

Field Copyright © 2006 by Jonathan Peizer

All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording,

taping or by any information storage retrieval system without the written permission ofthe publisher except in the case of brief quotations embodied in critical articles and reviews.

iUniverse books may be ordered through booksellers or by contacting: iUniverse

2021 Pine Lake Road, Suite 100 Lincoln, NE 68512 www.iuniverse.com 1-800-Authors (1-800-288-4677)

ISBN-13: 978-0-595-37274-4 (pbk)

ISBN-13: 978-0-595-81979-9 (cloth)

ISBN-13: 978-0-595-81669-9 (ebk) ISBN-10: 0-595-37274-0 (pbk)

ISBN-10: 0-595-81979-6 (cloth) ISBN-10: 0-595-81669-X (ebk) Printed in the United States of America

Dedicated

to the memory

of Karmen

Basic, former executive director of the

Open Society Institute—Croatia. She lived life on her own terms, said what she meant, meant what she said, and was taken from us all far too early.

Contents

Introduction . . Se CHAPTER

I

ERT

ere cunA Sars ANE kis cone

CHAPTER

2

3

CHAPTER CHAPTER

4 § 6

7

ee

8

Wee

te

CON

em

i

a

ue

1

14

con

2

en

oO

PRR

M8

Sector Dependencies, Collaboration Dynamics, ance tetaller gesene cca ds ies Mead Sete

40

Marketing, Promotion, and Trusted-Source Bratio msn Stee 7 itn re eas co Mew eh er

60

Nonprofit Capacity: Issues and Promising eee

hs tas

one fe

eet

8 70

ae neces

a 87

Sustainability: Balancing the Profit and Value NAO Cares

CHAPTER

ABeay Rakes Xlil

AFS: Using Technology Strategically to Facilitate

AOL ORChcee matt

CHAPTER

eee

The Internet Program: Web Surfing a Revs MECION Sig ee en A EY oa

CHAPTER

GNC

The Soros Foundations Network: Catalyzing SHANE Re co Seah Pye

CHAPTER

mt

a re

a

See

de

Implementation Strategies: Pilot versus Mega Pigiectspe

ec

is

ect

og a ce eet meget ye.

os

101

CHAPTER

9

Implementation or Evaluation: Prioritizing the (ar iteniactote SMeCes Secs. Sterns ns eeAeA ier wate 00 110

CHAPTER

IO

FOSS in the Nonprofit Environment

CHAPTER

II

The Donor-Advised Support Conference ........ 142

Afterword. ....

Vill

THE DYNAMICS OF TECHNOLOGY FOR SOCIAL CHANGE

APPENDIX:

“Ihe Internet Prograny Projects.

ee

eee

Bibliography ....

@)le) ‘we {6 fe) (