The attention merchants: the epic scramble to get inside our heads 9780385352017, 9780385352024, 1235713431, 0385352018
Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking live
271 63 666KB
English Pages x, 403 pages; 25 cm Year 2016;2017
Table of contents :
Introduction : Here's the deal --
Part I. Masters of blazing modernities : The first attention merchants
The alchemist
For king and country
Demand engineering, scientific advertising, and what women want
A long lucky run
Not with a bang but with a whimper --
Part II. The conquest of time and space : The invention of prime time
The! prince
Total attention control, or the madness of crowds
Peak attention, American style
Prelude to an attentional revolt
The great refusal
Coda to an attentional revolution --
Part III. The third screen : Email and the power of the check-in
Invaders
AOL pulls 'em in --
Part IV. The importance of being famous : Establishment of the celebrity-industrial complex
The Oprah model
The panopticon --
Part V. Won't be fooled again : The kingdom of content: this is how you do it
Here comes everyone
The rise of clickbait
The place to be
The importance of being microfamous
The fourth screen and the mirror of Narcissus
The web hits bottom
A retreat and a revolt
Who's boss here? --
Epilogue: The temenos.
Introduction : Here's the deal --
Part I. Masters of blazing modernities : The first attention merchants
The alchemist
For king and country
Demand engineering, scientific advertising, and what women want
A long lucky run
Not with a bang but with a whimper --
Part II. The conquest of time and space : The invention of prime time
The! prince
Total attention control, or the madness of crowds
Peak attention, American style
Prelude to an attentional revolt
The great refusal
Coda to an attentional revolution --
Part III. The third screen : Email and the power of the check-in
Invaders
AOL pulls 'em in --
Part IV. The importance of being famous : Establishment of the celebrity-industrial complex
The Oprah model
The panopticon --
Part V. Won't be fooled again : The kingdom of content: this is how you do it
Here comes everyone
The rise of clickbait
The place to be
The importance of being microfamous
The fourth screen and the mirror of Narcissus
The web hits bottom
A retreat and a revolt
Who's boss here? --
Epilogue: The temenos.
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