The Art of Advertising: CEOs from BBDO, Mullin Advertising & More on Generating Creative Campaigns & Building Successful Brands 1587622319, 9781587622311

The Art Of Advertising 9781587622311, 1-58762-231-9

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building s

293 3 307KB Read more

The Art Of Advertising 9781587622311, 1-58762-231-9

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building s

115 82 301KB Read more

Creative advertising strategies on screen [1] 9789753535922

the book you are reading is firstly focusing on the conceptual dimension of advertising within its historical developmen

113 87 21MB Read more

Plunkett's Advertising & Branding Industry Almanac 2023: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies 1628316365, 9781628316360

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this importa

142 20 9MB Read more

Art and Advertising 9780755698783, 9781850435853

There are a number of people that I would like to thank for helping me get this book off the ground. In the early stages

166 7 10MB Read more

Advertising and Promotion: Communicating Brands [1 ed.] 0761941533, 9780761941538

A detailed account of contemporary marketing practice that draws on original research and first-hand information from to

443 10 964KB Read more

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising 1741750075, 9781741750072

451 95 802KB Read more

Advertising & IMC: principles & practice [Tenth edition] 9780133506884, 1292017392, 9781292017396, 4724985305, 0133506886

For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advert

420 70 27MB Read more

Commercial Advertising (RLE Advertising) 9781136668746, 9780415817950

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

160 93 2MB Read more

Advertising and Psychology (RLE Advertising) 9781136663703, 9780415817707

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

201 128 1MB Read more