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Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis
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Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide t
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The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and r
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From newspapers, magazines, book- and fruit-of-the-month, all the way to today’s dizzying options in the digital world,
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WHAT EVERY OPTION TRADER NEEDS TO KNOW. THE ONE BOOK EVERY TRADER SHOULD OWN. The bestselling Option Volatility & Pr
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In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dime
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Drawing on the author's professional experience and the latest scholarly research, this book is the first to show l
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