Lean Pricing : Pricing Strategies for Startups [1 ed.] 9789048624492, 9789048623440

253 106 20MB

English Pages 183 Year 2015

Lean Pricing : Pricing Strategies for Startups [1 ed.]
9789048624492, 9789048623440

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You must be knowing that subscription business model is a recurring revenue model that allows you to leverage your custo

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Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis

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In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dime

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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective leve

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Here is a book for anyone who would like to become better acquainted with the modern tools of numerical analysis for sev

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In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wh

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Drawing on the author's professional experience and the latest scholarly research, this book is the first to show l

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Pricing is now the #1 worry facing today' s business leaders, according to a major survey by McKinsey. But you have

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This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (includ

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Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of p

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